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Year of publication
Subject
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Consumer behaviour 49 Konsumentenverhalten 49 Social Web 28 Social web 28 Mobile communications 22 Mobilkommunikation 22 Internet marketing 21 Online-Marketing 21 Advertising effects 19 Werbewirkung 19 Communication 17 Kommunikation 16 Beziehungsmarketing 15 Relationship marketing 15 text messaging 14 Advertising 12 Internal communication 12 Interne Kommunikation 12 Gesundheit 11 Health 11 Instant messaging 11 Werbung 11 Mobile instant messaging 10 Mobile phone 10 messaging 10 Brand management 9 Coronavirus 9 Gesundheitsvorsorge 9 Instant Messaging 9 Markenführung 9 Mobiltelefon 9 Preventive care 9 Marketing management 8 Marketingmanagement 8 Social network 8 instant messaging 8 Brand image 7 Markenimage 7 Messaging 7 Soziales Netzwerk 7
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Online availability
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Undetermined 109 Free 64 CC license 9
Type of publication
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Article 167 Book / Working Paper 32 Other 1
Type of publication (narrower categories)
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Article in journal 126 Aufsatz in Zeitschrift 126 Working Paper 17 Graue Literatur 12 Non-commercial literature 12 Arbeitspapier 11 research-article 9 Article 7 Aufsatz im Buch 3 Book section 3 Conference paper 3 Konferenzbeitrag 3 Congress Report 2 Thesis 2 Conference Paper 1
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Language
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English 170 Undetermined 27 German 1 Russian 1 Spanish 1
Author
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Cortes, Kalena E. 6 Fricke, Hans 6 Loeb, Susanna 6 Song, David S. 6 York, Benjamin N. 4 Brandt, Alicia 3 Fiedler, Marina 3 Lo Presti, Letizia 3 Marino, Vittoria 3 Mitomo, Hitoshi 3 Oskorouchi, Hamid R. 3 Sousa-Poza, Alfonso 3 Abdulazeez, Salau Alhaji 2 Abdulwasiu, Adebayo Adeyemi 2 Achar, Chethana 2 Adebayo, Philips Olugbenga 2 Agrawal, Nidhi 2 Ahmad, Nur Syazwani 2 Akanbi, Kamoru Lanre 2 Andersen, Laura Mørch 2 Bahri, Shamshul 2 Basistha, Ahana 2 Bertolotti, Fabiola 2 Boldrini, Michela 2 Conzo, Pierluigi 2 Cruz-Cárdenas, Jorge 2 Diller, Heike 2 Eger, Jens 2 Elwalda, Abdulaziz 2 Erkan, Ismail 2 Ermoshina, Ksenia 2 Fauzi, Ali 2 Ghanbari, Mohammed 2 Guadalupe-Lanas, Jorge 2 Isaac, Henri 2 Jeffrey, Stephen 2 Jirakasem, Monarat 2 Johnson, Norman A. 2 Kaplan, Lennart 2 Lei, Soey Sut Ieng 2
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Institution
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C.E.P.R. Discussion Papers 1 Copenhagen Business School 1 Economics Research, World Bank Group 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 HAL 1 Mathematica Policy Research 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of marketing research 5 Journal of payments strategy & systems 4 Business horizons 3 Discussion paper series 3 IZA Discussion Papers 3 Journal of business research : JBR 3 New technology, work and employment 3 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 2 Electronic commerce research 2 Empirical Economics 2 European journal of marketing 2 Health marketing quarterly 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International Journal of Revenue Management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of digital banking 2 Journal of economic behavior & organization : JEBO 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Online Information Review 2 Schmalenbach Business Review (sbr) 2 The journal of business & industrial marketing 2 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 AMS review : official publication of the Academy of Marketing Science 1 ASEAN Marketing Journal 1 Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting 1 Agricultural and resource economics review : ARER 1 Annual Review of Fintech 1 CEPR Discussion Papers 1 Carlo Alberto notebooks 1 Computational & mathematical organization theory 1 Contemporary Economics 1 Contemporary economics 1 Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023 1 Corporate governance and research & development studies : CGR&DS 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1 Desarrollo económico : revista de ciencias sociales 1 Development Outreach 1
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Source
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ECONIS (ZBW) 141 RePEc 25 EconStor 14 Other ZBW resources 14 BASE 6
Showing 1 - 10 of 200
Cover Image
Sorting it out : contribution-action gap in waste segregation in urban India
Basistha, Ahana; Prakash, Nishith; Sherif, Raisa - 2024
the capital city of Bihar, India, we evaluate how light-touch messaging interventions influence household waste management …
Persistent link: https://www.econbiz.de/10015143994
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Sorting It Out: Contribution-Action Gap in Waste Segregation in Urban India
Basistha, Ahana; Prakash, Nishith; Sherif, Raisa - 2024
the capital city of Bihar, India, we evaluate how light-touch messaging interventions influence household waste management …
Persistent link: https://www.econbiz.de/10015210964
Saved in:
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Safer spaces by design? : federated sociotechnical architectures in content moderation
Ermoshina, Ksenia; Musiani, Francesca - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-26
Users of secure messaging tools, especially in communities attuned to the risks of statebased and other forms of …
Persistent link: https://www.econbiz.de/10015372965
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Performance analysis of a blockchain-based messaging system implementation for air cargo supply chains
Lau, Chun Wai; Liu, Joseph K.; Ma, Xin; Talluri, Srinivas - In: International journal of production research 63 (2025) 14, pp. 5428-5451
Persistent link: https://www.econbiz.de/10015445489
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Political economy of sanitation in India
Banerjee, Anurag Narayan; Banik, Nilanjan; Chandrakar, … - 2025
Persistent link: https://www.econbiz.de/10015414712
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Safer spaces by design? Federated sociotechnical architectures in content moderation
Ermoshina, Ksenia; Musiani, Francesca - In: Internet Policy Review 14 (2025) 1, pp. 1-26
Users of secure messaging tools, especially in communities attuned to the risks of statebased and other forms of …
Persistent link: https://www.econbiz.de/10015374673
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A tale of framing and screening : how health messaging and house screening affect malaria transmission in Ethiopia
Balew, Solomon; Bulte, Erwin H.; Abro, Zewdu; Asale, Abebe - In: Journal of development economics 172 (2025), pp. 1-20
Persistent link: https://www.econbiz.de/10015555589
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How awe in marketing communications decreases consumer preferences for limited edition products
Senyuz, Aysu; Hasford, Jonathan; Wang, Ze - In: Journal of marketing research 62 (2025) 5, pp. 818-836
Persistent link: https://www.econbiz.de/10015596984
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Artificial intelligence and the reconfiguration of organizational communication in the context of the knowledge society
Rădulescu, Cosmin Sebastian - In: Management dynamics in the knowledge economy 13 (2025) 3/49, pp. 301-322
Persistent link: https://www.econbiz.de/10015642042
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What's up, mister! : an investigation of the team-fan conversational approach
Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77
dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a … fans of a famous football team in Italy that has recently decided to use WhatsApp (Mobile Instant Messaging App - MIM) to …
Persistent link: https://www.econbiz.de/10015077502
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