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Year of publication
Subject
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Consumer behaviour 43 Konsumentenverhalten 43 Social Web 24 Social web 24 Mobile communications 22 Mobilkommunikation 22 Internet marketing 20 Online-Marketing 20 Advertising effects 18 Werbewirkung 18 Communication 15 Kommunikation 14 text messaging 14 Beziehungsmarketing 13 Relationship marketing 13 Advertising 12 Instant messaging 11 Internal communication 11 Interne Kommunikation 11 Werbung 11 Gesundheit 10 Health 10 Mobile phone 10 messaging 10 Coronavirus 9 Instant Messaging 9 Mobile instant messaging 9 Mobiltelefon 9 Social network 8 instant messaging 8 Gesundheitsvorsorge 7 Marketing management 7 Marketingmanagement 7 Messaging 7 Preventive care 7 Soziales Netzwerk 7 Text messaging 7 Brand management 6 COVID-19 6 Children 6
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Online availability
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Undetermined 103 Free 55 CC license 8
Type of publication
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Article 155 Book / Working Paper 30 Other 1
Type of publication (narrower categories)
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Article in journal 116 Aufsatz in Zeitschrift 116 Working Paper 15 Graue Literatur 10 Non-commercial literature 10 Arbeitspapier 9 research-article 9 Article 5 Aufsatz im Buch 3 Book section 3 Conference paper 3 Konferenzbeitrag 3 Congress Report 2 Thesis 2 Conference Paper 1
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Language
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English 156 Undetermined 27 German 1 Russian 1 Spanish 1
Author
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Cortes, Kalena E. 6 Fricke, Hans 6 Loeb, Susanna 6 Song, David S. 6 York, Benjamin N. 4 Brandt, Alicia 3 Fiedler, Marina 3 Lo Presti, Letizia 3 Marino, Vittoria 3 Mitomo, Hitoshi 3 Oskorouchi, Hamid R. 3 Sousa-Poza, Alfonso 3 Achar, Chethana 2 Agrawal, Nidhi 2 Andersen, Laura Mørch 2 Basistha, Ahana 2 Bertolotti, Fabiola 2 Boldrini, Michela 2 Conzo, Pierluigi 2 Cruz-Cárdenas, Jorge 2 Diller, Heike 2 Eger, Jens 2 Elwalda, Abdulaziz 2 Erkan, Ismail 2 Ermoshina, Ksenia 2 Ghanbari, Mohammed 2 Guadalupe-Lanas, Jorge 2 Isaac, Henri 2 Jeffrey, Stephen 2 Jirakasem, Monarat 2 Johnson, Norman A. 2 Kaplan, Lennart 2 Lei, Soey Sut Ieng 2 Macrì, Diego Maria 2 Maggiore, Giulio 2 Mak, Brenda 2 Mattarelli, Elisa 2 Meents, Selmar 2 Merikivi, Jani 2 Mo, Di 2
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Institution
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C.E.P.R. Discussion Papers 1 Copenhagen Business School 1 Economics Research, World Bank Group 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 HAL 1 Mathematica Policy Research 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Université Paris-Dauphine (Paris IX) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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Journal of marketing research 4 Journal of payments strategy & systems 4 Business horizons 3 Discussion paper series / IZA 3 IZA Discussion Papers 3 New technology, work and employment 3 Electronic commerce research 2 Empirical Economics 2 European journal of marketing 2 Health marketing quarterly 2 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 2 International Journal of Revenue Management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business research : JBR 2 Journal of digital banking 2 Journal of economic behavior & organization : JEBO 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Online Information Review 2 Schmalenbach Business Review (sbr) 2 The journal of business & industrial marketing 2 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019 1 AMS review : official publication of the Academy of Marketing Science 1 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting 1 Agricultural and resource economics review : ARER 1 CEPR Discussion Papers 1 Carlo Alberto notebooks 1 Computational & mathematical organization theory 1 Contemporary Economics 1 Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023 1 Corporate governance and research & development studies : CGR&DS 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1 Desarrollo económico : revista de ciencias sociales 1 Development Outreach 1 Development policy review 1 Digital business 1 Digital innovations, business and society in Africa : new frontiers and a shared strategic vision 1
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Source
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ECONIS (ZBW) 129 RePEc 25 Other ZBW resources 14 EconStor 12 BASE 6
Showing 1 - 10 of 186
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Sorting It Out: Contribution-Action Gap in Waste Segregation in Urban India
Basistha, Ahana; Prakash, Nishith; Sherif, Raisa - 2024
the capital city of Bihar, India, we evaluate how light-touch messaging interventions influence household waste management …
Persistent link: https://www.econbiz.de/10015210964
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Sorting it out : contribution-action gap in waste segregation in urban India
Basistha, Ahana; Prakash, Nishith; Sherif, Raisa - 2024
the capital city of Bihar, India, we evaluate how light-touch messaging interventions influence household waste management …
Persistent link: https://www.econbiz.de/10015143994
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Safer spaces by design? : federated sociotechnical architectures in content moderation
Ermoshina, Ksenia; Musiani, Francesca - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-26
Users of secure messaging tools, especially in communities attuned to the risks of statebased and other forms of …
Persistent link: https://www.econbiz.de/10015372965
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Safer spaces by design? Federated sociotechnical architectures in content moderation
Ermoshina, Ksenia; Musiani, Francesca - In: Internet Policy Review 14 (2025) 1, pp. 1-26
Users of secure messaging tools, especially in communities attuned to the risks of statebased and other forms of …
Persistent link: https://www.econbiz.de/10015374673
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What's up, mister! : an investigation of the team-fan conversational approach
Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77
dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a … fans of a famous football team in Italy that has recently decided to use WhatsApp (Mobile Instant Messaging App - MIM) to …
Persistent link: https://www.econbiz.de/10015077502
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Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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The effect of SMS nudges on higher education performance
Brandt, Alicia; Oskorouchi, Hamid R.; Sousa-Poza, Alfonso - In: Empirical economics : a quarterly journal of the … 66 (2024) 5, pp. 2311-2334
Persistent link: https://www.econbiz.de/10014520172
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The effect of SMS nudges on higher education performance
Brandt, Alicia; Oskorouchi, Hamid R.; Sousa-Poza, Alfonso - In: Empirical Economics 66 (2023) 5, pp. 2311-2334
Driven by higher education's challenges in maintaining student motivation and achievement during the recent pandemic-induced shift to online learning, we investigate the effectiveness of text messages as a nudging tool to increase academic performance. To do so, we use a nonplacebo randomized...
Persistent link: https://www.econbiz.de/10015114856
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When scapegoating backfires : the pitfalls of blaming migrants for a crisis
Boldrini, Michela; Conzo, Pierluigi; Sas, Willem; … - 2023 - This version: August 28, 2023
Persistent link: https://www.econbiz.de/10014335873
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When scapegoating backfires : the pitfalls of blaming migrants for a crisis
Boldrini, Michela; Conzo, Pierluigi; Sas, Willem; … - 2023 - This version: August 28, 2023
Persistent link: https://www.econbiz.de/10014449940
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