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Search: subject:"metaphor"
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Subject
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Metaphor
134
metaphor
88
Metapher
66
Consumer behaviour
39
Konsumentenverhalten
38
Theory
25
Theorie
24
Advertising
21
Werbung
21
Advertising effects
19
Language
19
Werbewirkung
19
Kommunikation
17
Cognition
16
Kognition
16
Leadership
16
Sprache
16
Communication
14
Führungskräfte
13
Managers
13
Organizational behaviour
13
Verhalten in Organisationen
13
Wahrnehmung
13
Brand management
12
Corporate culture
12
Discourse theory
12
Diskurstheorie
12
Führungsstil
12
Leadership style
12
Markenführung
12
Marketing
12
Perception
12
Rhetoric
12
USA
12
Unternehmenskultur
12
Brand image
11
Entrepreneurship
11
Markenimage
11
Narrative Methode
11
Narrative method
11
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Undetermined
200
Free
80
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Article
293
Book / Working Paper
90
Journal
1
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All
Article in journal
189
Aufsatz in Zeitschrift
189
Working Paper
18
research-article
18
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Aufsatz im Buch
9
Book section
9
Article
7
conceptual-paper
7
Aufsatzsammlung
6
viewpoint
5
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4
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3
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3
Hochschulschrift
3
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3
Sammelwerk
3
review-article
3
Bibliographie
2
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2
Fallstudie
2
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2
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1
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1
review
1
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English
288
Undetermined
63
German
31
French
3
Czech
1
Lithuanian
1
Portuguese
1
Spanish
1
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Author
All
Pühringer, Stephan
8
Brown, Stephen
5
Nerlich, Brigitte
5
Miles, Chris
4
Anderer, Stefan
3
Ashleigh, Melanie J.
3
Cornelissen, Joep
3
Graupe, Silja
3
Herrmann-Pillath, Carsten
3
Hoover, Kevin D.
3
Jasiecki, Krzysztof
3
Lowe, Sid
3
Meynhardt, Timo
3
Parry, Ken W.
3
Schoeneborn, Dennis
3
Adair, Wendi L.
2
Afshari-Mofrad, Masoud
2
Agarwal, Alpana
2
Ahuvia, Aaron C.
2
Amernic, Joel
2
Beaubien, Louis
2
Bello, Daniel C.
2
Berti, Marco
2
Besomi, Daniele
2
Bilgihan, Anil
2
Brownlie, Douglas
2
Brozovic, Danilo
2
Cameron, Derek
2
Carli, Linda L.
2
Chakraborty, Achin
2
Chen, Xianglan
2
Cian, Luca
2
Clancy, John J.
2
Clarke, Jean
2
Craig, Russell
2
Daskalaki, Maria
2
Dean, Debra J.
2
Dennett, Adam
2
Dennis, Noel
2
Dickinson, Helen
2
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Institution
All
Institute of Social Studies (ISS)
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Center for the History of Political Economy
1
Centre for Development Studies (CDS)
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Fachhochschule Köln / Forschungsschwerpunkt srm Sozial, Raum, Management
1
Frankfurt School of Finance and Management
1
Groupe d'Etudes Raison et Rationalités
1
HAL
1
Institute of Slavic, East European, and Eurasian Studies, UC Berkeley
1
International Institute of Social Studies of Erasmus University (ISS), The Hague
1
Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne
1
National Research University Higher School of Economics
1
Peter Lang GmbH
1
S. Fischer Verlag
1
Springer Fachmedien Wiesbaden
1
UNIVERSIDAD DEL VALLE - CIDSE
1
V & R unipress GmbH
1
Volkswirtschaft Abteilung, Fachbereich Wirtschaftswissenschaften
1
Vytautas Magnus University
1
eSocialSciences
1
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Published in...
All
Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
6
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
6
Entrepreneurship and regional development : an international journal
5
Human relations
5
Journal of business ethics : JOBE
5
Management learning : the journal for managerial and organizational learning
5
Psychology & marketing
5
Journal of Documentation
4
Journal of marketing communications
4
Qualitative Research in Organizations and Management: An International Journal
4
Sociological Research Online
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
ICAE Working Paper Series
3
ICAE working paper series
3
ISS Working Papers - General Series
3
Journal of Business Ethics
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Leadership
3
Marketing Intelligence & Planning
3
Marketing intelligence & planning
3
Marketing theory
3
Organization : the interdisciplinary journal of organization, theory and society
3
Qualitative research in organizations and management : an international journal
3
Technological forecasting & social change : an international journal
3
Working Paper Serie des Instituts für Ökonomie : working papers
3
Archnet-IJAR: International Journal of Architectural Research
2
Australasian marketing journal
2
Cambridge journal of economics
2
Ecological Economics
2
Econ Journal Watch
2
Economics Papers from University Paris Dauphine
2
Educational Studies
2
Elgar introductions to management and organization theory
2
Frankfurt School - Working Paper Series
2
International Journal of Academic Research in Business and Social Sciences
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
2
International journal of technology marketing : IJTMkt
2
Journal for East European Management Studies
2
Journal of Economic Methodology
2
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Source
All
ECONIS (ZBW)
230
RePEc
68
Other ZBW resources
38
USB Cologne (EcoSocSci)
31
EconStor
15
BASE
2
Showing
1
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10
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384
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1
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl‐Maack, Verena
; …
- In:
Psychology & Marketing
41
(
2024
)
4
,
pp. 819-837
. Grounded in the literature on AR, brand love,
metaphor
theory, and closeness as interpreted by the neural theory of language …
Persistent link: https://www.econbiz.de/10014524999
Saved in:
2
Psychologically gaining through losing : a
metaphor
analysis
Plessis, Lindie du
;
Bui, Hong T. M.
- In:
Journal of managerial psychology
39
(
2024
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10014516077
Saved in:
3
Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi
;
Wei, Meiting
;
Cao, Xin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
Saved in:
4
Organizations as algorithms : a new
metaphor
for advancing management theory
Glaser, Vern L.
;
Sloan, Jennifer
;
Gehman, Joel
- In:
Journal of management studies : JMS
61
(
2024
)
6
,
pp. 2748-2769
Persistent link: https://www.econbiz.de/10015122927
Saved in:
5
Navigating gendered spaces : a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International journal of gender and entrepreneurship
16
(
2024
)
4
,
pp. 564-601
Persistent link: https://www.econbiz.de/10015074501
Saved in:
6
Roll up, roll up, read on! : how to sell like Stephen King
Brown, Stephen
- In:
Business horizons
67
(
2024
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10014456141
Saved in:
7
A quantum view of entrepreneurial opportunity : moving beyond the discovery and creation views
Chen, Jiyao
;
Zhang, Stephen X.
;
Lundmark, Erik
- In:
Small business economics : an international journal
63
(
2024
)
4
,
pp. 1539-1553
Persistent link: https://www.econbiz.de/10015179474
Saved in:
8
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
9
The virus and organization studies : a changing episteme
Riad, Sally
- In:
Organization studies : an international …
44
(
2023
)
6
,
pp. 1003-1020
Persistent link: https://www.econbiz.de/10014295242
Saved in:
10
Theorizing through literature reviews : the miner-prospector continuum
Breslin, Dermot
;
Gatrell, Caroline
- In:
Organizational research methods : ORM
26
(
2023
)
1
,
pp. 139-167
Persistent link: https://www.econbiz.de/10014245745
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