Search Results - subject:"mobile game"

Joint investment and pricing decisions in a mobile game supply chain considering risk attitudes

Qu, Jiali; Zhang, Jiawei; Hu, Benyong; Meng, Chao - In: Managerial and decision economics : MDE ; the … 46 (2025) 2, pp. 891-909

Persistent link: https://www.econbiz.de/10015376878

Why do players spend money on mobile massively multiplayer online role-playing games? : a Wixom and Todd framework

Gong, Mingchuan; Wagner, Christian; Wang, Junkai; Zhao, … - In: Information & management : the international journal of … 61 (2024) 8, pp. 1-18

Persistent link: https://www.econbiz.de/10015432437

Competing for temporary advantage in a hypercompetitive mobile app market

James, Tabitha L.; Qiao, Zhilei; Shen, Wenqi; Wang, G. Alan - 2023

Persistent link: https://www.econbiz.de/10014422593

The impact of multimarket competition on innovation strategy: Evidence from the Korean mobile game industry

Lee, Jinju; Park, Jin Suk; Lee, Jeonghwan - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 1, pp. 1-15

). This study is conducted as an exploratory case research based on the in-depth analysis of two leading Korean Mobile game …

Persistent link: https://www.econbiz.de/10012620317

The impact of multimarket competition on innovation strategy : evidence from the Korean mobile game industry

Lee, Jinju; Park, Jin Suk; Lee, Jeonghwan - In: Journal of open innovation : technology, market, and … 6 (2020) 1/14, pp. 1-15

). This study is conducted as an exploratory case research based on the in-depth analysis of two leading Korean Mobile game …

Persistent link: https://www.econbiz.de/10012214537

An empirical study of play duration and in-app purchase behavior in mobile games

Jiao, Yifan; Tang, Christopher S.; Wang, Jingqi - In: Production and operations management : the flagship … 31 (2022) 9, pp. 3435-3456

Persistent link: https://www.econbiz.de/10013419305

Predicting success of mobile game after market launch using app downloads and sales revenues as performance indicators

Nam, Kyungjin; Kim, Hyejin - 2018

The world game industry, especially the mobile game market, has grown rapidly in recent years. One of the interesting … characteristics of mobile game performance is that its lifetime is remarkably short compared to that of online games and most … influences on the success of the game. Using a multiple regression analysis with mobile game application downloads and sales …

Persistent link: https://www.econbiz.de/10011930702

Predicting success of mobile game after market launch using app downloads and sales revenues as performance indicators

Nam, Kyungjin; Kim, Hyejin - 2018

Persistent link: https://www.econbiz.de/10011990491

Users' in-game purchase intention : the effects of flow experience and satisfaction

Goli, Mahendar; Vemuri, Vishnu Vandana - In: Journal of electronic commerce in organizations : JECO 19 (2021) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10012799994

Does fun or freebie increase in-app purchase? : analyzing effects of enjoyment and item experience intention to purchase mobile game contents

Jang, Moonkyoung; Lee, Rumi; Yoo, Byungjoon - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 439-457

Persistent link: https://www.econbiz.de/10012616916