Search Results - subject:"mobile marketing"

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57

Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Persistent link: https://www.econbiz.de/10015468141

A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption : the case of Mauritius

Sagan, Mariusz; Sannegadu, Rajesh; Pudaruth, Sameerchand; … - In: International journal of management and economics 60 (2024) 4, pp. 259-271

This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies … that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the … challenges, opportunities, and implications of the state of art of mobile marketing from a multi-stakeholders' perspective. To …

Persistent link: https://www.econbiz.de/10015334497

Perceptions of greenwashing and purchase intentions : a model of Gen Z responses to ESG-labeled digital advertising

Balaskas, Stefanos; Stamatiou, Ioannis; Komis, Kyriakos; … - In: Risks : open access journal 13 (2025) 8, pp. 1-33

This research examines the cognitive and psychological mechanisms underlying young adults' reactions to ESG-labeled online advertisements, specifically resistance to persuasion and purchase intention. Based on dual-process theories of persuasion and digital literacy theory, we develop and test a...

Persistent link: https://www.econbiz.de/10015448882

Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary economics 19 (2025) 1, pp. 59-73

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Persistent link: https://www.econbiz.de/10015338608

Can mobile promotion automation decrease overall purchases? : the role of promotion pattern predictability in customer habit formation

Lamei, Pezhman; Darani, Milad Mohammadi; Johnson, … - In: Journal of retailing and consumer services 82 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015441252

Mobile content : understanding drivers of engagement by screen

Chae, Myoung-Jin; Rodriguez-Vila, Omar; Bharadwaj, Sundar - In: Journal of interactive marketing 60 (2025) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10015187616

Close a store to open a pandora's box? : the effects of store closure on sales, omnichannel shopping, and mobile app usage

Ye, Taotao; Shankar, Venkatesh - In: Marketing science 44 (2025) 4, pp. 820-837

Persistent link: https://www.econbiz.de/10015443316

In-app advertising : a systematic literature review and implications for future research

Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - In: Spanish journal of marketing 28 (2024) 3, pp. 334-355

Persistent link: https://www.econbiz.de/10015190347

A model of mobile app and ad platform markets

Zennyo, Yusuke - In: International journal of industrial organization 97 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015181861

ARvolution : decoding consumer motivation and value dimensions in augmented reality

Schultz, Carsten D.; Kumar, Harish - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015084894