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  • Search: subject:"mobile pull"
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Year of publication
Subject
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Advertising 2 Consumer behaviour 2 Feldforschung 2 Field research 2 Konsumentenverhalten 2 Mobile Business 2 Mobile business 2 Mobile communications 2 Mobile phone 2 Mobilkommunikation 2 Mobiltelefon 2 Werbung 2 location-based advertising 2 mobile pull 2 mobile push 2 Advertising effects 1 Information costs 1 Informationskosten 1 Internet marketing 1 Location-Based Advertising 1 Mobile Anwendung 1 Mobile Marketing 1 Mobile Pull 1 Mobile Push 1 Mobile application 1 Mobile marketing 1 Online-Marketing 1 Randomized field experiment 1 Switching behaviour 1 Wechselverhalten 1 Werbewirkung 1 behavioral effects 1 geo-conquesting 1 interface design 1 m-commerce 1 mobile advertising 1 mobile analytics 1 randomized field experiment 1 search costs 1 switching costs 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 2 German 1
Author
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Molitor, Dominik 3 Spann, Martin 3 Ghose, Anindya 2 Reichhart, Philipp Konstantin 2
Published in...
All
Information systems research : ISR 1 Journal of management information systems : JMIS 1 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Mobile push vs. pull targeting and geo-conquesting
Molitor, Dominik; Spann, Martin; Ghose, Anindya; … - In: Information systems research : ISR 36 (2025) 1, pp. 184-201
Persistent link: https://www.econbiz.de/10015434891
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Cover Image
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik; Spann, Martin; Ghose, Anindya; … - In: Journal of management information systems : JMIS 37 (2020) 2, pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
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Cover Image
Location-Based Advertising
Spann, Martin; Molitor, Dominik - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 12 (2015) 4, pp. 40-43
Persistent link: https://www.econbiz.de/10011540753
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