Die vorliegende Arbeit untersucht den Umgang der aktuellen Marketing-Forschung mit einfachen Moderationsanalysen in Marketinganwendungen von Partial Least Squares Strukturgleichungsmodellierungen (PLS-SEM). Dabei stellen u.a. verschiedene Ansätze zur Generierung des Interaktionsterms und die...

Background: Supply chain performance (SCP) is impacted by complexity brought about by static and dynamic drivers. This study aims to investigate the effects of supply chain complexity (SCC) on SCP and ascertain whether additive manufacturing best practices have moderating effects on this...

This research investigates the factors influencing managers' willingness to adopt Environmental, Social, and Corporate Governance (ESG) practices in small and medium-sized enterprises (SMEs) in Bosnia and Herzegovina. As these practices are becoming increasingly important, it is crucial to...

Abstract The primary objective of this study is to delve into the determinants influencing individuals’ intention to trust digital platforms. Therefore, we conduct a meta-analysis of 74 primary studies that investigate the role of trusting beliefs, technology acceptance factors, as well as...

Wellness tourism, a burgeoning trend, entails travellers seeking destinations that offer services aimed at enhancing physical, mental, and emotional well-being. This study delved into the relationship between tourists' wellness experiences, their satisfaction levels, and their intentions to...

Previous research has established that certain characteristics of lead users, such as their ability to identify trends and the benefits they expect from an innovation, are important in determining the success of an innovation. However, the role of regulatory authorities and the innovation...