Ethiraj, Sendil K.; Levinthal, Daniel; Roy, Rishi R. - In: Management Science 54 (2008) 5, pp. 939-955
Modularity has been heralded as an organizational and technical architecture that enhances incremental and modular … implications of modular designs for competitive advantage, one must consider the dual impact of modularity on innovation and … imitation jointly. In an attempt to do so, we set up three alternative structures that vary in the extent of modularity and …