Stanikzai, M. Eshaq; Mittal, Ella - In: Journal of innovation and entrepreneurship : JIE 14 (2025) 1, pp. 1-28
The rapid expansion of digital content has transformed engagement dynamics. Despite their growing influence, the impacts of AI-generated content (AIGC) and human-generated content (HGC) on user engagement (UE) via contentpreneurs' innovation and creativity remain insufficiently explored....