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Search: subject:"motivation-desire-outcome framework"
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Masstige consumption : a
motivation-desire-outcome
framework
with implications for luxury brand management
Roy, Abhirupa
;
Das, Manish
;
Lim, Weng Marc
;
Kalai, Anjana
- In:
Journal of global marketing
38
(
2025
)
1
,
pp. 27-58
Persistent link: https://www.econbiz.de/10015519800
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