Zaborek, Piotr; Nowakowska, Dominika - In: Administrative Sciences : open access journal 14 (2024) 11, pp. 1-21
. Additionally, the moderating effects of individual differences, such as consumer wealth, motivations for sustainable behavior, and … consumption gap" where affordability outweighs ethical concerns. Extrinsic motivations, such as social pressure, strongly … influence wealthier consumers' decisions, while intrinsic motivations show a more complex relationship with purchasing behavior …