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Search: subject:"multi-method approach"
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Multi-method approach
16
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Evaluation
3
Relationship marketing
3
Sustainability
3
multi-method approach
3
Alignment
2
Bewertung
2
Brand
2
Conceptual framework
2
India
2
Markenartikel
2
Market research
2
Marktforschung
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Quality
2
Reporting
2
Strategic management
2
Strategisches Management
2
Strategy execution
2
Sustainable development
2
TISM
2
Absorptive capacity
1
Affordance theory
1
Attitudinal brand loyalty
1
Augmented reality
1
Behavioral loyalty
1
Berichtswesen
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand image
1
Brand loyalty
1
Brand management
1
BtoC (business-to-consumers) online brand community
1
Business ethics
1
Cognitive interviewing
1
Competitive environment analysis
1
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Online availability
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Undetermined
17
Free
2
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Article
18
Book / Working Paper
2
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Article in journal
12
Aufsatz in Zeitschrift
12
research-article
4
Case Study
1
Thesis
1
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English
16
Undetermined
4
Author
All
Freundlieb, Michael
2
Gong, Yeming
2
Gräuler, Matthias
2
Srivastava, Amit Kumar
2
Teuteberg, Frank
2
Alexander, Pedro
1
Alexis, Rafael
1
Arunachalam, S.
1
Back, Ki-Joon
1
Bahadir, S. Cem
1
Bala, Pradip Kumar
1
Bandara, Wasana
1
Beckmann, Janpeter
1
Bharadwaj, Sundar G.
1
Biong, Harald
1
Brynhildur Davíðsdóttir
1
Chang, Younghoon
1
Cook, David
1
Desai, Kalpesh Kaushik
1
Eberle, Ulrike
1
Fernéndez, Harmath
1
Flor, Nick
1
Gambetti, Rossella C.
1
Goerres, Achim
1
Graffigna, Guendalina
1
Guesalaga, Rodrigo
1
Gupta, Ashish
1
Hariharan, Vijay Ganesh
1
Helga Ögmundardóttir
1
Hermann, Christoph
1
Inman, J. Jeffrey
1
Jain, Rashmi
1
Kidwell, Roland E.
1
Kühnen, Michael
1
Latcheva, Rossalina
1
Laura Malinauskaite
1
Lee, Aejoo
1
Lee, One-Ki Daniel
1
Lee, Seoyoun
1
Li, Han
1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Quality & Quantity: International Journal of Methodology
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of operational research : EJOR
1
Industrial Management & Data Systems
1
International Journal of Productivity and Performance Management
1
International journal of business information systems : IJBIS
1
International journal of production economics
1
Journal of Enterprise Information Management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management Research Review
1
Management research review
1
Marketing theory
1
NachhaltigkeitsManagementForum
1
Service business
1
The international journal of productivity and performance management : IJPPM
1
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ECONIS (ZBW)
12
Other ZBW resources
4
RePEc
3
BASE
1
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20
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1
Exploring online social platform affordances for digital creators: a
multi-method
approach
using qualitative and configurational analysis
Lee, Seoyoun
;
Chang, Younghoon
;
Lee, One-Ki Daniel
; …
- In:
Industrial Management & Data Systems
124
(
2024
)
4
,
pp. 1501-1530
demographic characteristics of digital creators. Design/methodology/approach This study adopts a
multi-method
approach
. Drawing …
Persistent link: https://www.econbiz.de/10015348124
Saved in:
2
How can topic-modelling of user-reviews reshape market surveys? : exploring factors influencing usage intention of e-learning services through a novel
multi-method
approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Jain, Rashmi
- In:
International journal of business information systems : …
40
(
2022
)
2
,
pp. 259-284
Persistent link: https://www.econbiz.de/10013343216
Saved in:
3
Understanding the relationship between IT capabilities and operational agility: a
multi-method
approach
Mao, Hongyi
;
Gong, Yeming
;
Titah, Ryad
- In:
Journal of Enterprise Information Management
36
(
2022
)
2
,
pp. 409-436
/methodology/approach Using a
multi-method
approach
, this paper presents a theoretical framework of IT-enabled operations strategy that …
Persistent link: https://www.econbiz.de/10014860537
Saved in:
4
Socio-cultural valuation of whale ecosystem services in Skjálfandi Bay, Iceland
Laura Malinauskaite
;
Cook, David
;
Brynhildur Davíðsdóttir
- In:
Ecological economics : the transdisciplinary journal of …
180
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012820398
Saved in:
5
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
6
Who will use augmented reality? : an integrated approach based on text analytics and field survey
Li, Han
;
Gupta, Ashish
;
Zhang, Jie
;
Flor, Nick
- In:
European journal of operational research : EJOR
281
(
2020
)
3
,
pp. 502-516
Persistent link: https://www.econbiz.de/10012157378
Saved in:
7
Contributions to the sustainable development goals in life cycle sustainability assessment : insights from the handprint research project
Kühnen, Michael
;
Silva, Samanthi
;
Beckmann, Janpeter
; …
- In:
NachhaltigkeitsManagementForum
27
(
2019
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012013081
Saved in:
8
A DEA-based approach for competitive environment analysis in global operations strategies
Liu, Jiawen
;
Gong, Yeming
;
Zhu, Joe
;
Zhang, Jinlong
- In:
International journal of production economics
203
(
2018
),
pp. 110-123
Persistent link: https://www.econbiz.de/10011900268
Saved in:
9
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
10
Pobreza: percepción y enfoques. Un análisis para Venezuela
Rueda, Acevedo
;
Alexis, Rafael
;
Peña, Omaira
; …
-
Volkswirtschaftliche Fakultät, …
-
2012
This article discusses the phenomenon of poverty under a
multi-method
approach
. This in principle provides a …
Persistent link: https://www.econbiz.de/10011109842
Saved in:
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