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  • Search: subject:"multidimensional unfolding"
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Year of publication
Subject
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multidimensional unfolding 11 multidimensional scaling 4 consumer psychology 3 Bayesian dimension selection 2 Bayesian multidimensional scaling 2 Marketing 2 Multidimensional unfolding model 2 Weighted unfolding model 2 bootstrap analysis 2 customer preference modeling 2 marketing 2 maximum likelihood 2 mehrdimensionale Skalierung 2 multidimensionale Messung 2 multidimensionale Skalierung 2 multivariate Verfahren 2 multivariate methods 2 nonmetric multidimensional unfolding 2 perceptual mapping 2 Air pollution 1 BTL model 1 Bayes-Statistik 1 Bayesian inference 1 Brand management 1 Categorical data 1 Cluster analysis 1 Clusteranalyse 1 Consumer behaviour 1 Consumption theory 1 EM algorithm 1 Euclidean distances 1 Greenhouse gas emissions 1 Konsumentenverhalten 1 Konsumtheorie 1 Luftverschmutzung 1 Markenführung 1 Multidimensional unfolding 1 Präferenztheorie 1 Rasch model 1 Regional cluster 1
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Online availability
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Undetermined 13 Free 4
Type of publication
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Article 14 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Working Paper 1 research-article 1
Language
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Undetermined 12 English 4 German 2
Author
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DeSarbo, Wayne 7 Park, Joonwook 5 Heiser, Willem 3 Rajagopal, Priyali 3 Chaiy, Seoil 2 Quack, Helmut 2 Beuckelaer, De A. 1 Browne, Michael 1 Busing, Busing, F.M.T.A. 1 Busing, F.M.T.A. 1 Cardoso, Margarida G. M. S. 1 Carpenter, Gregory 1 Chintagunta, Pradeep K. 1 De Beuckelaer, De Beuckelaer, A. 1 Dillon, William 1 Dillon, William R. 1 Greenacre, Michael 1 Groenen, P.J.F. 1 Groenen, Patrick 1 Kim, Minki 1 Lehmann, Donald 1 Liechty, John 1 Martins, Ana Alexandra A. F. 1 Nishisato, Shizuhiko 1 Park, Junghyun 1 Rao, Vithala R. 1 Rooij, Mark 1 Scott, Crystal 1 Sinha, Indrajit 1 Soete, Geert 1 Velden, M. van de 1 van de Velden, van de Velden, M. 1
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Institution
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Duesseldorf University of Applied Sciences 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1
Published in...
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Psychometrika 9 Duesseldorf Working Papers in Applied Management and Economics 1 Düsseldorf Working Papers in Applied Management and Economics 1 ERIM Report Series Research in Management 1 Journal of Modelling in Management 1 Journal of consumer research : JCR ; an interdisciplinary journal 1 Journal of modelling in management 1 Journal of the Operational Research Society 1 Marketing Science 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1
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Source
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RePEc 13 ECONIS (ZBW) 3 EconStor 1 Other ZBW resources 1
Showing 11 - 18 of 18
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A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity
Park, Joonwook; DeSarbo, Wayne; Liechty, John - In: Psychometrika 73 (2008) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10005166430
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Graphical representations and odds ratios in a distance-association model for the analysis of cross-classified data
Rooij, Mark; Heiser, Willem - In: Psychometrika 70 (2005) 1, pp. 99-122
Persistent link: https://www.econbiz.de/10005603748
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Geometric representation of association between categories
Heiser, Willem - In: Psychometrika 69 (2004) 4, pp. 513-545
Persistent link: https://www.econbiz.de/10005184031
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A stochastic multidimensional unfolding approach for representing phased decision outcomes
DeSarbo, Wayne; Lehmann, Donald; Carpenter, Gregory; … - In: Psychometrika 61 (1996) 3, pp. 485-508
Persistent link: https://www.econbiz.de/10005603254
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Gleaning in the field of dual scaling
Nishisato, Shizuhiko - In: Psychometrika 61 (1996) 4, pp. 559-599
Persistent link: https://www.econbiz.de/10005156126
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A latent class unfolding model for analyzing single stimulus preference ratings
Soete, Geert; Heiser, Willem - In: Psychometrika 58 (1993) 4, pp. 545-565
Persistent link: https://www.econbiz.de/10005156300
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An efficient alternating least-squares algorithm to perform multidimensional unfolding
Greenacre, Michael; Browne, Michael - In: Psychometrika 51 (1986) 2, pp. 241-250
Persistent link: https://www.econbiz.de/10005603282
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A Constrained Unfolding Methodology for Product Positioning
DeSarbo, Wayne; Rao, Vithala R. - In: Marketing Science 5 (1986) 1, pp. 1-19
This paper presents a recently developed unfolding methodology for analyzing preferential/dominance data that addresses the product positioning/repositioning decision problem of product (re)design and targeting by relating brand and consumer characteristics explicitly to perceptual brand...
Persistent link: https://www.econbiz.de/10008789751
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