Search Results - subject:"multigeneration diffusion"

Modeling sales of multigeneration technology products in the presence of frequent repeat purchases : a fractional calculus-based approach

Lotfi, Ali; Jiang, Zhengrui; Naoum-Sawaya, Joe; Begen, … - In: Production and operations management : the flagship … 33 (2024) 5, pp. 1176-1195

Persistent link: https://www.econbiz.de/10014576997

Optimal market entry timing for successive generations of technological innovations

Jiang, Zhengrui; Qu, Xinxue; Jain, Dipak - In: Management information systems : mis quarterly 43 (2019) 3, pp. 787-806

Persistent link: https://www.econbiz.de/10012062095

The double-edged sword of backward compatibility : the adoption of multigenerational platforms in the presence of intergenerational services

Hann, Il-Horn; Koh, Byungwan; Niculescu, Marius F. - In: Information systems research : ISR 27 (2016) 1, pp. 112-130

Persistent link: https://www.econbiz.de/10011460106

A Generalized Norton-Bass Model for Multigeneration Diffusion

Jiang, Zhengrui; Jain, Dipak C. - In: Management Science 58 (2012) 10, pp. 1887-1897

The Norton-Bass (NB) model is often credited as the pioneering multigeneration diffusion model in marketing. However … additional insights into the process of multigeneration diffusion. Furthermore, we demonstrate that the GNB model can incorporate …

Persistent link: https://www.econbiz.de/10010990476