Kim, Jae-Chan; Kim, Dae-Ho; Kim, Jae-Jun; Ye, Jong-Suk; … - In: Construction Management and Economics 18 (2000) 1, pp. 45-54
The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics...