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  • Search: subject:"negative comments"
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Year of publication
Subject
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Social Web 3 Social web 3 Internet marketing 2 Online-Marketing 2 Public relations 2 Social media 2 Viral marketing 2 Virales Marketing 2 Öffentlichkeitsarbeit 2 Advertising effects 1 Confidence 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate communication 1 Corporate political engagement 1 Corporate social responsibility 1 Crisis management 1 Effectiveness 1 Efficiency 1 Firm performance 1 Hard Keypad 1 Hotel industry 1 Hotel performance 1 Hotellerie 1 Influencer 1 Influencer marketing 1 Konsumentenverhalten 1 Krisenmanagement 1 Marketing management 1 Marketingmanagement 1 Negative comments 1 Online reviews 1 Positive and Negative Comments 1 Response to negative comments 1 Satisfaction 1 Soft Keypad 1 Unternehmenserfolg 1 Vertrauen 1 Werbewirkung 1 crisis management 1
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Online availability
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Undetermined 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 4
Author
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Brymer, Robert A. 1 De Brabandere, Marloes 1 Hudders, Liselot 1 Jin, Yan 1 Khong, Chee Weng 1 Kim, Woo Gon 1 Kimberly, Chu 1 Lim, Hyunjung 1 Lim, Tek Yong 1 Lou, Chen 1 Lu, Xuerong 1 Meer, Toni G. L. A. van der 1 Wong, Chui Yin 1 Zhao, Wenqing 1
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Published in...
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International Journal of Mobile Human Computer Interaction (IJMHCI) 1 International journal of advertising : the review of marketing communications 1 International journal of hospitality management 1 Journal of communication management 1
Source
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ECONIS (ZBW) 3 Other ZBW resources 1
Showing 1 - 4 of 4
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Organizational readiness for issue polarization : how corporate political engagement can optimize organization-stakeholder issue discussion in social media environment
Lu, Xuerong; Zhao, Wenqing; Meer, Toni G. L. A. van der; … - In: Journal of communication management 29 (2025) 1, pp. 133-148
Persistent link: https://www.econbiz.de/10015414200
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Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
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Usability and Player Experience of Input Device for Mobile Gaming
Kimberly, Chu; Lim, Tek Yong; Khong, Chee Weng; Wong, … - In: International Journal of Mobile Human Computer … 8 (2016) 3, pp. 52-69
performed better than SK. The recommendation list revealed both devices most mentioned positive and negative comments. …
Persistent link: https://www.econbiz.de/10012046580
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The effectiveness of managing social media on hotel performance
Kim, Woo Gon; Lim, Hyunjung; Brymer, Robert A. - In: International journal of hospitality management 44 (2015), pp. 165-171
Persistent link: https://www.econbiz.de/10010501914
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