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Search: subject:"negative reviews sequence"
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Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? : a perspective of review quantity, review quality and negative review sequence
Zhou, Ming
;
Liu, Mengwei
;
Tang, Dingna
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 166-186
Persistent link: https://www.econbiz.de/10009791701
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