Purpose Considering the network externalities of online selling, this paper builds three different online direct … study extends the research of network externalities to the field of e-commerce, revealing the network externalities … the comparison of the equilibrium solutions for each model. Findings The authors' research shows that increasing network …

-advisor based on ECM, CA theory, theory of network externalities, gamification, and updated DeLone and McLean IS success model, and …

potential ones, through direct network externalities (Katz & Shapiro, 1985, 1986). As technological change is constantly … choices are also affected by indirect network externalities due to the diffusion of smartphones, the complementary commodities …

potential ones, through direct network externalities (Katz & Shapiro, 1985, 1986). As technological change is constantly … choices are also affected by indirect network externalities due to the diffusion of smartphones, the complementary commodities …