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Consumer behaviour
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Ha, Louisa
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Digital advertising : theory and research
SpringerLink / Bücher
36
Springer eBook Collection
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Universität Kassel - Fachgebiet Wirtschaftsinformatik - Veröffentlichungen
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
BLM-Schriftenreihe
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
ABWF e. V./Projekt QUEM - Publikationen
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
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Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
2
Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
,
(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
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