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Search: subject:"new media"
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Online-Marketing
new media
79
Social Web
39
Social web
39
New media
36
Internet marketing
25
Media industries
23
Mediensektor
23
Communication media
20
Kommunikationsmedien
20
Internet
17
Consumer behaviour
13
Konsumentenverhalten
13
New Media
11
social media
11
Public relations
10
Öffentlichkeitsarbeit
10
Innovation
9
China
8
Marketing management
7
Marketingmanagement
7
Business network
6
Social media
6
Unternehmensnetzwerk
6
Welt
6
World
6
internet
6
technology
6
Communication Technology and New Media
5
Information technology
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Digitalisierung
4
Digitization
4
Facebook
4
ICT
4
Informationstechnik
4
Innovation management
4
Innovationsmanagement
4
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Armstrong, Cole G.
1
Baek, Heon
1
Basile, Gianpaolo
1
Bennett, Gregg
1
Chakravorty, Devarpan
1
Chipp, Kerry Fiona
1
Daellenbach, Kate
1
Davis, Judy Foster
1
Delia, Elizabeth B.
1
Dixon, Anthony W.
1
Ewing, Mike
1
Felix, Reto
1
Felten, Josef
1
Femić-Radosavović, Bojana
1
Fraser, Iain Simon
1
Fraser, Peter James
1
Gao, Ya
1
Gardner, Jacob
1
Guo, Chao
1
Hinsch, Chris
1
Huang, Yunchu
1
Jovović, Milorad
1
Kalsın, Berrin
1
Kim, Ki Youn
1
Komodromos, Marcos
1
Kusel, Rachael
1
Lee, Bong Gyou
1
Lee, Sang Gun
1
Lehnert, Kevin
1
Li, Herman
1
Logan, Kelty
1
Lu, Laura Zhenqiu
1
Maplestone, Vanya Louise
1
Martin, Christina L. L.
1
Martinez, J. Michael
1
Moormann, Jürgen
1
Nill, Alexander F.
1
Polonsky, Michael J.
1
Posttchi, Key
1
Qian, Tyreal Yizhou
1
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Journal of marketing management : MM
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
European Sport management quarterly : ESMQ
1
International Journal of Research in Business and Social Science : IJRBS
1
International journal of electronic business
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
International review of economics & finance : IREF
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of central banking theory and practice
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Nonprofit and voluntary sector quarterly
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Service business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Application of a multi-channel attention mechanism in text classification of
new
media
Wang, Weixian
- In:
International journal of information technology and …
22
(
2023
)
3/4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10014319392
Saved in:
2
New
media
marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
3
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
Saved in:
4
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
5
Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?
Li, Herman
;
Nill, Alexander F.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 723-745
Persistent link: https://www.econbiz.de/10012392358
Saved in:
6
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
7
The impacts of
new
media
on marketing effectiveness : a comparative study of China and South Korea tourism souvenirs website
Zhang, Yudi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012036012
Saved in:
8
Use of
new
media
in the local press : comparative analysis of local newspapers websites In İzmir, Adana and Bursa
Kalsın, Berrin
- In:
International Journal of Research in Business and …
3
(
2014
)
4
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011294437
Saved in:
9
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
10
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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