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fast and frugal heuristics 1 non-compensatory strategy 1 one-reason decision making 1 priority heuristic 1 prospect theory 1 risky choice 1
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Hilbig, Benjamin E. 1
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Judgment and Decision Making 1
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One-reason decision making in risky choice? A closer look at the priority heuristic
Hilbig, Benjamin E. - In: Judgment and Decision Making 3 (2008) 6, pp. 457-462
Although many models for risky choices between gambles assume that information is somehow integrated, the recently proposed priority heuristic (PH) claims that choices are based on one piece of information only. That is, although the current reason for a choice according to the PH can vary, all...
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