O'Leary, Joseph T. (contributor); … - 2006
travel is seekingnew or different experiences. Nonetheless, current non-customers have rarely beenstudied in the context of … tourism.Using the cruise industry as a case, the first purpose of this study was to enhancethe understanding of current non-customers … Zaltman Metaphor Elicitation Technique to explore their images of cruise vacations. The findings suggested that current non-customers …
