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  • Search: subject:"nonmonetary value contributions"
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Subject
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Consumer behaviour 2 E-commerce 2 Electronic Commerce 2 Konsumentenverhalten 2 e-services 2 free 2 nonmonetary value contributions 2 Beziehungsmarketing 1 CLV 1 Customer value 1 Dienstleistungsqualität 1 Kundenwert 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Service quality 1 customer value 1 nonmonetary costs 1 nonpaying customers 1 zero-price effect 1
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Schumann, Jan Hendrik 2 Anderl, Eva 1 Hüttel, Björn Armin 1 Mende, Martin 1 März, Armin 1 Scott, Maura L. 1 Wagner, Christian J. 1
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Journal of service research : JSR 1 Journal of strategic marketing 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin; Schumann, Jan Hendrik; Mende, Martin - In: Journal of service research : JSR 21 (2018) 3, pp. 267-283
Persistent link: https://www.econbiz.de/10011916500
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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