of nutrition labels. Understanding industry motivations for simplified nutrition labels use is paramount to scrutinize … perceive consumer’s attitudes to nutrition labels and what motivates their use. We conducted in-depth semi-structure interviews … concerned on whether nutrition labels added value to their business, has a negative impact on sales in certain food categories …

labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels …We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition …