Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - In: Asian Academy of Management journal 30 (2025) 1, pp. 97-119
Grounded on the customer experience theory and perceived value theory, the current study examines how omni-channel … customer loyalty. Likewise, omni-channel customer satisfaction (SAT) and perceived value also lead to customer loyalty. The …