Search Results - subject:"online consumer engagement"

Using social presence theory to predict online consumer engagement in the emerging markets

Yeboah, Abraham; Agyekum, Ofosu; Owusu-Prempeh, Vida; … - In: Future Business Journal 9 (2023), pp. 1-18

The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The … Qualtrics online survey to examine social presence theory to predict online consumer engagement in the emerging markets. The … between social context, online communication, interactivity, privacy and online consumer engagement. The study also assessed …

Persistent link: https://www.econbiz.de/10014381926

Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19

Habib, Aqib; Irfan, Muhammad; Shahzad, Mohsin - In: Future Business Journal 8 (2022), pp. 1-18

investigate the enablers of online consumer engagement (OCE) and platform preference in the foodservice industry, keeping in view …

Persistent link: https://www.econbiz.de/10013273037

The power of words: driving online consumer engagement in Fintech

Shabbirhusain RV; Pathak, Atul Arun; Chandrasekaran, Shabana - In: International journal of bank marketing 42 (2024) 2, pp. 331-355

Persistent link: https://www.econbiz.de/10014521122

How Australian SMEs engage social media as digital touchpoints : a content analysis

Webster, Geoffrey Burston; Imam, Tasadduq; White, Catherine - In: Small enterprise research 28 (2021) 2, pp. 170-189

Persistent link: https://www.econbiz.de/10012596647

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323