This paper examines online search activity's ability to capture consumers' intentions and enhance short-term forecasting of key economic outcomes. Economic decisions such as consumption and investment are typically preceded by intentions, which, while difficult to observe directly, often...

This paper examines online search activity's ability to capture consumers' intentions and enhance short-term forecasting of key economic outcomes. Economic decisions such as consumption and investment are typically preceded by intentions, which, while difficult to observe directly, often...

This paper studies airline customers' online search and purchase behaviors. Twofundamental aspects of online behavior are examined: (1) the link between searchbehavior and buying behavior and (2) the evolution of inter-temporal search andpurchase decisions of strategic buyers.In the first study,...

Sponsored search advertising has emerged as an important and significant forum for advertisers, accounting for 40% of all advertising spending online. The unique features of sponsored search advertising - the nature of consumer search as well as the pricing mechanisms employed - differentiate it...