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  • Search: subject:"online source credibility"
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Subject
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Consumer behaviour 1 Credibility 1 Glaubwürdigkeit 1 Influencer 1 Internet marketing 1 Kaufentscheidung 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Purchase decision 1 Social Web 1 Social web 1 Viral marketing 1 Virales Marketing 1 influencer 1 influencer identification 1 influencer marketing 1 online source credibility 1
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Undetermined 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Akdoğan, Kutay 1 Özbölük, Tuğba 1
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International journal of internet marketing and advertising : IJIMA 1
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ECONIS (ZBW) 1
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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