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Search: subject:"online to offline (O2O)"
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Subject
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Consumer behaviour
8
Konsumentenverhalten
8
Online to offline (O2O)
5
Advertising effects
3
Lieferantenmanagement
3
Online retailing
3
Online-Handel
3
Supplier relationship management
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
2
Confidence
2
Coordination
2
Customer satisfaction
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Lieferkette
2
Online-to-offline (O2O)
2
Preismanagement
2
Pricing strategy
2
Rabatt
2
Rebate
2
Relationship marketing
2
Supply chain
2
Vertrauen
2
Vertriebsweg
2
Werbung
2
Advertising effect
1
Agency theory
1
B-to-B-Marketing
1
B2B
1
Barriers
1
Bewertung
1
Brand
1
Brand betrayal
1
Brand hate
1
Brand image
1
Brand love
1
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Undetermined
13
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
13
Author
All
Dhir, Amandeep
2
Kaur, Puneet
2
Talwar, Shalini
2
Armstrong, Deborah J.
1
Chakraborty, Debarun
1
Dai, Hongyan
1
Du, Zhong
1
Fan, Zhi-Ping
1
Gao, Guang-Xin
1
Ge, Ling
1
Govindan, Kannan
1
Huang, Yinghua
1
Jabeen, Fauzia
1
Kayal, Ghadeer
1
Kim, Kwang-Jae
1
Kim, Yaeri
1
Li, Chen
1
Lim, Chiehyeon
1
Liu, Jian
1
Malodia, Suresh
1
Malomfalean, Andreea
1
Mehta, Prashant
1
Moon, Yun Ji
1
Nunkoo, Robin
1
Pei, Zhi
1
Rana, Nripendra P.
1
Roh, Taewoo
1
Ryu, Do-Hyeon
1
Scuotto, Veronica
1
Swimberghe, Krist R.
1
Tong, Tingting
1
Wang, Chong
1
Wang, Jixiao
1
Wang, Yanqing
1
Wen, Yan
1
Wooldridge, Barbara Ross
1
Xiao, Jiuling
1
Xu, Xianying
1
Xu, Xun
1
Yan, Nina
1
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Published in...
All
Journal of retailing and consumer services
4
Information systems and e-business management : ISeB
2
Technological forecasting & social change : an international journal
2
Decision sciences
1
IEEE transactions on engineering management : EM
1
International journal of production economics
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
13
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1
Choice of O2O food delivery mode : self-built platform or third-party platform? Self-delivery or third-party delivery?
Du, Zhong
;
Fan, Zhi-Ping
;
Gao, Guang-Xin
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2206-2219
Persistent link: https://www.econbiz.de/10014313949
Saved in:
2
Consumers' usage of food delivery app : a theory of consumption values
Chakraborty, Debarun
;
Kayal, Ghadeer
;
Mehta, Prashant
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 601-619
Persistent link: https://www.econbiz.de/10013327188
Saved in:
3
The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
4
Should businesses keep consistent performance between channels? : empirical evidence from the impact of rating discrepancy on demand
Yan, Nina
;
Xu, Xun
;
Tong, Tingting
- In:
Decision sciences
53
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013186456
Saved in:
5
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
6
Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri
;
Roh, Taewoo
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233661
Saved in:
7
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
8
Barriers and paradoxical recommendation behaviour in
online
to
offline
(
O
2
O
) services : a convergent mixed-method study
Talwar, Shalini
;
Dhir, Amandeep
;
Scuotto, Veronica
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 25-39
Persistent link: https://www.econbiz.de/10012544924
Saved in:
9
Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong
;
Wang, Yanqing
;
Wang, Jixiao
;
Xiao, Jiuling
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
Saved in:
10
Service quality factors affecting customer attitudes in online-to-offline commerce
Moon, Yun Ji
;
Armstrong, Deborah J.
- In:
Information systems and e-business management : ISeB
18
(
2020
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012226223
Saved in:
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