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  • Search: subject:"opinion leader"
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Year of publication
Subject
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opinion leader 26 Meinungsführer 21 follower 15 power 15 satisfaction 15 Consumer behaviour 11 Konsumentenverhalten 11 Social Web 11 Social web 11 Collective choice 10 influence 10 Opinion leader 9 Viral marketing 9 Virales Marketing 9 Advertising 8 Advertising effects 8 India 8 Indien 8 Marketingmanagement 8 Opinion Leader 8 Theorie 8 Werbewirkung 8 Werbung 8 axiomatization 8 Advertisement 7 Bipartite digraph 7 FMCG 7 Ländliche Entwicklung 7 Ländlicher Raum 7 Rural 7 Rural area 7 Rural development 7 Sales promotion 7 Verkaufsförderung 7 collective choice 7 inclination 7 Öffentliche Meinung 7 Marketing management 6 Meinung 6 Opinion 6
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Online availability
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Free 23 Undetermined 15
Type of publication
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Book / Working Paper 41 Article 30
Type of publication (narrower categories)
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Article in journal 24 Aufsatz in Zeitschrift 24 Hochschulschrift 6 Dissertation u.a. Prüfungsschriften 5 Graue Literatur 5 Non-commercial literature 5 Working Paper 5 Thesis 4 Arbeitspapier 3 Aufsatzsammlung 1 Bibliografie enthalten 1 Bibliography included 1 Conference Paper 1
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Language
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English 40 Undetermined 16 German 13 French 3 Spanish 1
Author
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Rusinowska, Agnieszka 17 Steffen, Frank 17 Jain, Amit 7 Malik, Garima 7 Brink, René Van Den 6 Brink, René van den 6 Dressler, Matthias 4 Ahrens, Gesa 2 Brüne, Gerd 2 Ching, Andrew 2 Gnambs, Timo 2 Hur, Wonchang 2 Ishihara, Masakazu 2 Jacob, Frank 2 Kim, Jeehong 2 Liao, Shuling 2 Oetting, Martin 2 Telle, Gina 2 Wiesner, Anja 2 van Jaarsveldt, Leon 2 Ann, Yu-Fu 1 Appareti, Kevin 1 Aufermann, Jörg 1 Bao, Tong 1 Bhat, Savita 1 Brink, Rene van den 1 Brink, Rene van der 1 Brink, René 1 Cenizo, Coral 1 Chakraborty, Uttam 1 Chang, Tung-Lung Steven 1 Chen, Chih Ping 1 Chen, Yi-Fen 1 Cheng, Colin C. J. 1 Cheng, Colin C.J. 1 Claassen, E. 1 Clark, Timothy 1 Commandeur, Harry R. 1 El Mouldi, Sana 1 Eurich, Claus 1
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Institution
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HAL 6 Tinbergen Instituut 2 Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne) 1 Frankfurter Allgemeine Buch 1 Groupe d'Analyse et de Théorie Économique Lyon St-Étienne (GATE Lyon St-Étienne), Faculté de Sciences Économiques et de Gestion 1 Institut für Demoskopie <Allensbach> 1 International Telecommunications Society (ITS) 1 Tinbergen Institute 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
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International journal of economic issues : IJEI 5 Post-Print / HAL 4 Tinbergen Institute Discussion Papers 3 Discussion paper / Tinbergen Institute 2 ESCP-EAP working paper 2 Journal of medical marketing : device, diagnostic and pharmaceutical marketing 2 Kommunikation und Politik : Schriftenreihe 2 Konsum und Verhalten 2 Technological forecasting & social change : an international journal 2 Tinbergen Institute Discussion Paper 2 23rd European Regional Conference of the International Telecommunications Society (ITS), Vienna, Austria, 1st-4th July, 2012 1 23rd European Regional ITS Conference, Vienna 2012 1 Advances in Complex Systems (ACS) 1 Computational economics 1 Documents de travail du Centre d'Economie de la Sorbonne 1 Economics & finance notes 1 Etudes & Recherches; 36 1 Gabler Research 1 Global business review 1 Human systems management : HSM 1 Information systems research : ISR 1 International Journal of Information Communication Technologies and Human Development (IJICTHD) 1 International economics & finance journal : (IEFJ) 1 International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association 1 International journal of internet marketing and advertising : IJIMA 1 Journal of Business Research 1 Journal of Economic Interaction and Coordination 1 Journal of business & economics research 1 Journal of business research : JBR 1 Journal of common market studies : JCMS 1 Journal of economic interaction and coordination : JEIC 1 Journal of marketing research 1 MPRA Paper 1 PSE - Labex "OSE-Ouvrir la Science Economique" 1 Quantitative Marketing and Economics 1 Read more 1 Redmarka : revista de marketing aplicado 1 Schriftenreihe der Verlagsgruppe Bauer 1 Social Choice and Welfare 1 Social choice and welfare 1
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Source
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ECONIS (ZBW) 37 RePEc 18 USB Cologne (EcoSocSci) 11 EconStor 3 ArchiDok 1 Other ZBW resources 1
Showing 1 - 10 of 71
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Social influence of competing groups and leaders in opinion dynamics
Glass, Catherine A.; Glass, David H. - In: Computational economics 58 (2021) 3, pp. 799-823
Persistent link: https://www.econbiz.de/10012651032
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El narcisismo en la sociedad de consumo : el caso de los influencers españoles
Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10013329750
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Communautés virtuelles sur youtube : quand les marques s'associent aux youtubeurs
El Mouldi, Sana - 2020
Persistent link: https://www.econbiz.de/10012414576
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How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Gong, Xuandi; Ren, Jinluan; Zeng, Li; Xing, Rubin - In: International journal of information systems in the … 14 (2022) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012799969
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Public attitude and opinion leaders : mapping Chinese discussion of EU's energy role on social media
Zhang, Li; Wang, Peinan - In: Journal of common market studies : JCMS 60 (2022) 6, pp. 1777-1796
Persistent link: https://www.econbiz.de/10013464761
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Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
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L' influence des leaders d'opinion sur l'engagement des internautes dans les communautés virtuelles
Kaygan Bahar, Belgin - 2018
Persistent link: https://www.econbiz.de/10012491292
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Die Macht der Meinungsführer : von Celebrities bis zu Influencern
Schimansky, Alexander (ed.); Oloko, Shamsey (ed.) - 2020 - 1. Auflage
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Persistent link: https://www.econbiz.de/10011658726
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The positive effect of not following others on social media
Valsesia, Francesca; Proserpio, Davide; Nunes, Joseph C. - In: Journal of marketing research 57 (2020) 6, pp. 1152-1168
Persistent link: https://www.econbiz.de/10012391118
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Measuring Power and Satisfaction in Societies with Opinion Leaders: Dictator and Opinion Leader Properties
Brink, René Van Den; Rusinowska, Agnieszka; Steffen, Frank - HAL - 2011
interesting to investigate the effect of different opinion leader-follower structures in markets or any other collective decision … with respect to the collective choice for societies with different opinion leader-follower structures. Moreover, we study … common dictator and opinion leader properties of the above scores and illustrate our findings for a society with five members. …
Persistent link: https://www.econbiz.de/10010635116
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