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~subject:"Viral marketing"
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Search: subject:"opinion leader"
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Viral marketing
opinion leader
27
Meinungsführer
21
follower
15
power
15
satisfaction
15
Social Web
14
Social web
14
Consumer behaviour
13
Konsumentenverhalten
13
Virales Marketing
11
Collective choice
10
Opinion leader
10
influence
10
Advertising effects
9
Werbewirkung
9
Advertising
8
India
8
Indien
8
Marketingmanagement
8
Opinion Leader
8
Theorie
8
Werbung
8
axiomatization
8
Advertisement
7
Bipartite digraph
7
FMCG
7
Ländliche Entwicklung
7
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7
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7
Verkaufsförderung
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collective choice
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inclination
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Öffentliche Meinung
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Marketing management
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Meinung
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Opinion
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English
11
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Bao, Tong
1
Bhat, Savita
1
Chakraborty, Uttam
1
Chang, Tung-Lung Steven
1
Cheng, Colin C. J.
1
Fogel, Joshua
1
Forbes, Lukas P.
1
Goes, Paulo B.
1
Ha, Louisa
1
Haj-Salem, Narjes
1
Ishaq, Muhammad Ishtiaq
1
Jacob, Frank
1
Khan, Ayesha
1
Liao, Shuling
1
Lin, Mingfeng
1
Niu, Mingzi
1
Oetting, Martin
1
Raghupathi, Viju
1
Raza, Ali
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Su, Xin
1
Vespoli, Eve M.
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Wiesner, Anja
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Yang, Yang
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International journal of internet marketing and advertising : IJIMA
2
ESCP-EAP working paper
1
Global business review
1
Human systems management : HSM
1
Information systems research : ISR
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
11
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1
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1
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
2
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
3
Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin
;
Niu, Mingzi
- In:
Human systems management : HSM
40
(
2021
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
Saved in:
4
Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam
;
Bhat, Savita
- In:
Global business review
20
(
2019
)
3
,
pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
Saved in:
5
Timing effects of
opinion
leader
's electronic word of mouth
Bao, Tong
;
Chang, Tung-Lung Steven
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011859032
Saved in:
6
"Popularity effect" in user-generated content : evidence from online product reviews
Goes, Paulo B.
;
Lin, Mingfeng
;
Yeung, Ching-man Au
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 222-238
Persistent link: https://www.econbiz.de/10010393304
Saved in:
7
Brand equity and the exacerbating factors of product innovation failure evaluations : a communication effect perspective
Liao, Shuling
;
Cheng, Colin C. J.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2919-2925
Persistent link: https://www.econbiz.de/10010235274
Saved in:
8
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
9
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
Saved in:
10
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10003851846
Saved in:
1
2
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