Huber, Blaine R.; Katz, Matthew; Baker, Bradley J.; … - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 627-647
Purpose This article examines how geographic location (i.e. local or nonlocal) influences fans’ communicative convergence or distinctiveness in the context of an informal online fan community (i.e. Twitter [X]). Nonlocal fans, who live geographically distant from the team they support, derive...