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  • Search: subject:"package shape"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Package shape 4 Packaging 3 Verpackung 3 Brand image 2 Brand management 2 Estimation theory 2 Markenführung 2 Markenimage 2 Schätztheorie 2 Visual branding 2 package shape 2 Betriebsgröße 1 Beverage 1 Beverage evaluation 1 Beverage presentation 1 Brand 1 Brand categorization 1 Brand status 1 Calorie estimation 1 Congruence effect 1 Eating habit 1 Ernährungsverhalten 1 Estimation 1 Extrinsic cues 1 Firm size 1 Gender 1 Geschlecht 1 Getränk 1 Inference 1 Lay theory 1 Markenartikel 1 Perception 1 Product preference 1 Schätzung 1 Social status 1 Sozialer Status 1 Taste perceptions 1 Volume estimation 1
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Online availability
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Undetermined 5
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6
Language
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English 6
Author
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Pang, Jun 2 Boya, Ünal Ö. 1 Chen, Huan 1 Ding, Ying 1 Garber, Lawrence L. 1 Hyatt, Eva M. 1 Koo, Jieun 1 Koo, Minkyung 1 Lefebvre, Sarah 1 Orlowski, Marissa 1 Patrick, Vanessa M. 1 Raghubir, Priya 1 Suk, Kwanho 1 Yan, Dengfeng 1 Yang, Lu 1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 International journal of hospitality management 1 International journal of management practice : IJMP 1 Journal of marketing research 1 Journal of retailing 1
Source
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ECONIS (ZBW) 6
Showing 1 - 6 of 6
Cover Image
The stability effect for weight judgments
Yang, Lu; Yan, Dengfeng; Raghubir, Priya - In: Journal of marketing research 63 (2026) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10015597078
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Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun; Ding, Ying - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
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Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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Can, cup, or bottle? : the influence of beverage vessel on taste and willingness to pay
Lefebvre, Sarah; Orlowski, Marissa - In: International journal of hospitality management 76 (2019) 1, pp. 194-205
Persistent link: https://www.econbiz.de/10011981985
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The effect of package shape on calorie estimation
Koo, Jieun; Suk, Kwanho - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 856-867
Persistent link: https://www.econbiz.de/10011634086
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The perceived size of packages of complex vs. simple shape depends upon the number of packages presented
Garber, Lawrence L.; Hyatt, Eva M.; Boya, Ünal Ö. - In: International journal of management practice : IJMP 7 (2014) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10010402798
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