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Developing an emic scale on consumer-based brand equity for
packaged
food
brands
Shaikh, Javed M.
;
Arora, Swapan Deep
;
Vatavwala, Sanket
- In:
Journal of food products marketing : innovations in …
30
(
2024
)
6/7
,
pp. 189-209
Persistent link: https://www.econbiz.de/10015182991
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