Briand-Decre, Gwenaëlle; Cloonan, Caroline; Zoghaib, Alice - Université Paris-Dauphine (Paris IX) - 2013
product, but cannot touch it. If numerous studies have focused on the visual dimension of the packaging, the sense of touch … research, we suggest that the sound of a packaging can create an evaluative response about its physical features even though … the haptic sense is not activated. We also expect physical features of a packaging wrap to influence customers’ evaluation …