Search Results - subject:"parameter-selection technique"

Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry

Gordini, Niccolò; Veglio, Valerio - In: Industrial marketing management : the international … 62 (2017), pp. 100-107

Persistent link: https://www.econbiz.de/10011707072

Churn Prediction in Subscription Services: an Application of Support Vector Machines While Comparing Two Parameter-Selection Techniques

COUSSEMENT, K.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2006

CRM gains increasing importance due to intensive competition and saturated markets. With the purpose of retaining customers, academics as well as practitioners find it crucial to build a churn prediction model that is as accurate as possible. This study applies support vector machines in a...

Persistent link: https://www.econbiz.de/10004983063