Backstrom, Lars; Pitt, Leyland; Campbell, Colin; Nel, Deon - 2009
information. This paper reports on the results of a study of salespeople's assessments of their personal acquaintance with … friends on all the dimensions of personal acquaintance. Furthermore, the nature of personal acquaintance differs between ‘good …’ customers (those salespeople enjoy serving), and ‘bad’ (those they do not), with the exception of the personal acquaintance …