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  • Search: subject:"personalization"
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Year of publication
Subject
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Personalization 1,686 Personalisierung 1,519 Konsumentenverhalten 898 Consumer behaviour 896 Online retailing 547 Online-Handel 547 Electronic Commerce 462 E-commerce 449 Social Web 367 Social web 367 Online-Marketing 341 Internet marketing 338 Viral marketing 312 Virales Marketing 312 Beziehungsmarketing 228 Relationship marketing 228 Artificial intelligence 191 Künstliche Intelligenz 189 personalization 165 Theorie 158 Theory 156 Customer satisfaction 117 Kundenzufriedenheit 115 Personality psychology 107 Persönlichkeitspsychologie 107 Datenschutz 106 Data protection 104 Confidence 103 Vertrauen 103 Experiment 101 Digital platform 100 Digitale Plattform 100 Algorithm 82 Algorithmus 82 Bewertung 78 Evaluation 77 Data Mining 75 Data mining 75 Internet 73 Emotion 69
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Online availability
All
Undetermined 994 Free 442 CC license 50 Digitizable 3
Type of publication
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Article 1,525 Book / Working Paper 422 Other 2
Type of publication (narrower categories)
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Article in journal 1,216 Aufsatz in Zeitschrift 1,216 Aufsatz im Buch 199 Book section 199 Graue Literatur 123 Non-commercial literature 123 Working Paper 115 Arbeitspapier 105 Hochschulschrift 66 Thesis 36 research-article 28 Aufsatzsammlung 20 Article 18 Collection of articles of several authors 16 Sammelwerk 16 Konferenzschrift 15 Conference paper 11 Konferenzbeitrag 11 Case study 6 Conference proceedings 6 Fallstudie 6 Collection of articles written by one author 4 Sammlung 4 Dissertation u.a. Prüfungsschriften 3 Fallstudiensammlung 3 Lehrbuch 3 Textbook 3 case-report 2 Amtsdruckschrift 1 Conference Paper 1 Government document 1 Guidebook 1 Handbook 1 Handbuch 1 Interview 1 Mikroform 1 Ratgeber 1 conceptual-paper 1 review 1 review-article 1
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Language
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English 1,807 German 103 Undetermined 35 French 2 Spanish 2 Italian 1 Polish 1
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Author
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Adomavicius, Gediminas 18 Benbasat, Izak 12 Tuzhilin, Alexander 11 Hosanagar, Kartik 10 Chen, Hong 9 Zhang, Jingjing 9 Jiang, Yuanchun 8 Bandulet, Martin 7 Dens, Nathalie 7 Hinz, Oliver 7 Liu, Yezheng 7 Morasch, Karl 7 Sarkar, Sumit 7 Stüber, Eva 7 Aridor, Guy 6 Bala, Pradip Kumar 6 Benlian, Alexander 6 Bockstedt, Jesse 6 Helmers, Christian 6 Law, Rob 6 Lee, Dokyun 6 Rust, Roland T. 6 Sosa, Manuel 6 Adena, Maja 5 Chen, Zhijun 5 Choe, Chongwoo 5 Cong, Jiajia 5 Curley, Shawn P. 5 Huang, Ming-Hui 5 Huck, Steffen 5 Kim, Jong Min 5 Krishnan, Pramila 5 Kumar, Anuj 5 Li, Xitong 5 Liu, Hongyan 5 Matsushima, Noriaki 5 Moradi, Alexander 5 Patnam, Manasa 5 Pau, Louis-François 5 Peitz, Martin 5
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Institution
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Springer Fachmedien Wiesbaden 7 Friedrich-Schiller-Universität Jena 3 IGI Global 3 Centre for Educational Research and Innovation 2 EconWPA 2 Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften 2 London School of Economics (LSE) 2 National Bureau of Economic Research 2 Universität Ulm 2 Verlag Dr. Kovač 2 AAMAS <7, 2008, Estoril> 1 AMEC <10, 2008, Estoril> 1 Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg> 1 Berkeley Electronic Press 1 Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council 1 Competence Center Information Systems & Services 1 Conference on Artificial Intelligence <23, 2008, Chicago, Ill.> 1 DEXA <13, 2002, Aix-en-Provence> 1 EC Web <11, 2010, Bilbao> 1 EC Web <12, 2011, Toulouse> 1 EC Web <13, 2012, Wien> 1 EC Web <2, 2001, München> 1 EC Web <3, 2002, Aix-en-Provence> 1 EC Web <4, 2003, Prag> 1 EC Web <6, 2005, Kopenhagen> 1 EC-Web <14, 2013, Prag> 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Eric Cuvillier <Firma> 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 European Commission / Joint Research Centre 1 Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr 1 Food and Nutrition Board 1 Friedrich-Ebert-Stiftung 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Hochschule der Medien 1 ICEC <15, 2013, Turku> 1 Information Systems 1
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Published in...
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Electronic commerce research 44 Information systems research : ISR 42 Journal of business research : JBR 42 Journal of retailing and consumer services 35 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 29 Management science : journal of the Institute for Operations Research and the Management Sciences 29 International journal of business information systems : IJBIS 26 International journal of hospitality management 25 Journal of management information systems : JMIS 23 Marketing science 23 Psychology & marketing 19 Journal of retailing 18 Tourism management : research, policies, practice 18 Electronic commerce research and applications 17 Journal of information & knowledge management : JIKM 16 Journal of revenue and pricing management 16 International journal of electronic commerce : IJEC 15 Management information systems : mis quarterly 15 Technological forecasting & social change : an international journal 13 Journal of electronic commerce research : JECR 12 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 12 Discussion papers / CEPR 11 International journal of advertising : the review of marketing communications 11 Journal of internet commerce 11 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 11 The power of one : gaining business value from personalization technologies 11 Asia Pacific journal of marketing and logistics 10 International journal of contemporary hospitality management 10 Journal of marketing communications 10 Decision support systems : DSS ; the international journal 9 Electronic markets : the international journal on networked business 9 Information technology & tourism 9 International journal of production research 9 SpringerLink / Bücher 9 CESifo working papers 8 Cogent business & management 8 INFORMS journal on computing : JOC 8 Information systems and e-business management : ISeB 8 International journal of retail and distribution management 8 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 8
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Source
All
ECONIS (ZBW) 1,812 Other ZBW resources 52 RePEc 41 EconStor 30 BASE 7 USB Cologne (EcoSocSci) 7
Showing 1 - 10 of 1,949
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Genomarketing : the potential for hyper-personalization through consumer DNA
Anestis, Michael Chrissos; Nilsson, Jonas - In: Journal of consumer marketing 42 (2025) 6, pp. 743-755
Persistent link: https://www.econbiz.de/10015620300
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Social dynamics of luxury customization : the unique impact of name personalization
O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - In: Psychology & marketing 42 (2025) 2, pp. 493-513
Persistent link: https://www.econbiz.de/10015373135
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The value of personalized recommendations : evidence from Netflix
Zielnicki, Kevin; Aridor, Guy; Bibaut, Aurelien; Tran, … - 2025
Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds recommendation-induced utility, low-rank heterogeneity, and flexible...
Persistent link: https://www.econbiz.de/10015548887
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AI-driven personalisation and customer engagement in social commerce : evidence from Kosovo
Emini, Adelina; Budić, Hrvoje; Klopotan, Igor - In: Business systems research : a system view accross … 16 (2025) 2, pp. 145-167
Background: The study aims to examine the role of artificial intelligence-oriented personalisation in customer interaction of social commerce platforms in the developing market, such as Kosovo. Objectives: A quantitative design was used, and 312 active users were sampled, with surveys offered to...
Persistent link: https://www.econbiz.de/10015561571
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014515014
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Impact of personalization on online shopping intent : the mediating role of perceived ad intrusiveness
Jeličič, Sandra; Karačić, Nikolina Čule; Mabić, Mirela - In: Economic review : journal of economics & business 22 (2024) 2, pp. 91-102
personalization of online ads affects online purchase intention, with a focus on the mediating role of perceived intrusiveness …. Theoretical contributions include insights into the interplay between personalization, intrusiveness, and purchase behavior, while …
Persistent link: https://www.econbiz.de/10015437878
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Effects of product online reviews on product returns : a review and classification of the literature
Wang, Yun; Yu, Bo; Chen, Jing - In: International transactions in operational research : a … 33 (2026) 1, pp. 143-176
Persistent link: https://www.econbiz.de/10015459120
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014539001
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AI in personalized financial decision-making
Nahidi, Narmin - In: AI, FinTech, and the Future of Robo-Advisory : Risk …, (pp. 75-94). 2026
Persistent link: https://www.econbiz.de/10015651191
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Vertrauen als Engpass und Hebel: Warum Financial Wellbeing in Deutschland ohne Trust nicht skaliert und was die Akzeptanzforschung zu digitaler, persönlichkeitsbasierter Finanzberatung daraus ableitet
Dulgeridis, Marcel; Kahl, Axel - 2026
Financial wellbeing refers to managing money confidently, achieving personal goals, and buffering financial risks. Representative evidence for Germany indicates substantial strain: 52% experience financial worries at least weekly, 27% report lacking an overview of their finances, and the...
Persistent link: https://www.econbiz.de/10015614578
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