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  • Search: subject:"personalization"
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Year of publication
Subject
All
Personalization 1,563 Personalisierung 1,412 Konsumentenverhalten 817 Consumer behaviour 815 Online retailing 497 Online-Handel 497 Electronic Commerce 418 E-commerce 407 Social Web 337 Social web 337 Online-Marketing 313 Internet marketing 310 Viral marketing 290 Virales Marketing 290 Beziehungsmarketing 209 Relationship marketing 209 Artificial intelligence 154 Künstliche Intelligenz 152 personalization 149 Theorie 147 Theory 145 Customer satisfaction 108 Kundenzufriedenheit 106 Confidence 94 Vertrauen 94 Personality psychology 93 Persönlichkeitspsychologie 93 Experiment 91 Datenschutz 90 Data protection 88 Digital platform 81 Digitale Plattform 81 Bewertung 72 Evaluation 71 Algorithm 70 Algorithmus 70 Data Mining 70 Data mining 70 Internet 70 Advertising 62
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Online availability
All
Undetermined 883 Free 399 CC license 40
Type of publication
All
Article 1,396 Book / Working Paper 396 Other 2
Type of publication (narrower categories)
All
Article in journal 1,098 Aufsatz in Zeitschrift 1,098 Aufsatz im Buch 193 Book section 193 Graue Literatur 105 Non-commercial literature 105 Working Paper 99 Arbeitspapier 90 Hochschulschrift 62 Thesis 36 research-article 28 Collection of articles of several authors 16 Sammelwerk 16 Article 15 Aufsatzsammlung 15 Konferenzschrift 13 Conference paper 10 Konferenzbeitrag 10 Case study 6 Conference proceedings 6 Fallstudie 6 Collection of articles written by one author 4 Sammlung 4 Dissertation u.a. Prüfungsschriften 3 Fallstudiensammlung 3 Lehrbuch 3 Textbook 3 case-report 2 review-article 2 Amtsdruckschrift 1 Conference Paper 1 Government document 1 Guidebook 1 Handbook 1 Handbuch 1 Interview 1 Mikroform 1 Ratgeber 1 conceptual-paper 1 review 1
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Language
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English 1,656 German 100 Undetermined 35 French 2 Italian 1 Polish 1 Spanish 1
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Author
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Adomavicius, Gediminas 18 Benbasat, Izak 12 Hosanagar, Kartik 10 Tuzhilin, Alexander 10 Chen, Hong 9 Zhang, Jingjing 9 Jiang, Yuanchun 8 Bandulet, Martin 7 Dens, Nathalie 7 Hinz, Oliver 7 Liu, Yezheng 7 Morasch, Karl 7 Sarkar, Sumit 7 Stüber, Eva 7 Bala, Pradip Kumar 6 Bockstedt, Jesse 6 Law, Rob 6 Lee, Dokyun 6 Rust, Roland T. 6 Sosa, Manuel 6 Adena, Maja 5 Benlian, Alexander 5 Chen, Zhijun 5 Choe, Chongwoo 5 Cong, Jiajia 5 Curley, Shawn P. 5 Helmers, Christian 5 Huang, Ming-Hui 5 Huck, Steffen 5 Kim, Jong Min 5 Kumar, Anuj 5 Li, Xitong 5 Liu, Hongyan 5 Matsushima, Noriaki 5 Pau, Louis-François 5 Pelsmacker, Patrick de 5 Sahoo, Nachiketa 5 Sparks, Beverley 5 Xu, Jingjun 5 Zhang, Jingjng 5
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Institution
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Springer Fachmedien Wiesbaden 6 Friedrich-Schiller-Universität Jena 3 IGI Global 3 Centre for Educational Research and Innovation 2 EconWPA 2 Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften 2 London School of Economics (LSE) 2 National Bureau of Economic Research 2 Verlag Dr. Kovač 2 AAMAS <7, 2008, Estoril> 1 AMEC <10, 2008, Estoril> 1 Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg> 1 Berkeley Electronic Press 1 Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council 1 Competence Center Information Systems & Services 1 Conference on Artificial Intelligence <23, 2008, Chicago, Ill.> 1 DEXA <13, 2002, Aix-en-Provence> 1 EC Web <11, 2010, Bilbao> 1 EC Web <12, 2011, Toulouse> 1 EC Web <13, 2012, Wien> 1 EC Web <2, 2001, München> 1 EC Web <3, 2002, Aix-en-Provence> 1 EC Web <4, 2003, Prag> 1 EC Web <6, 2005, Kopenhagen> 1 EC-Web <14, 2013, Prag> 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Eric Cuvillier <Firma> 1 Ernst-Moritz-Arndt-Universität Greifswald 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 European Commission / Joint Research Centre 1 Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr 1 Food and Nutrition Board 1 Friedrich-Ebert-Stiftung 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Hochschule der Medien 1 ICEC <15, 2013, Turku> 1 Information Systems 1
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Published in...
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Information systems research : ISR 40 Journal of business research : JBR 39 Electronic commerce research 33 Journal of retailing and consumer services 30 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 29 Management science : journal of the Institute for Operations Research and the Management Sciences 28 International journal of business information systems : IJBIS 26 International journal of hospitality management 20 Journal of management information systems : JMIS 19 Journal of retailing 18 Tourism management : research, policies, practice 18 Electronic commerce research and applications 17 Marketing science 17 International journal of electronic commerce : IJEC 15 Journal of revenue and pricing management 15 Management information systems : mis quarterly 15 Journal of information & knowledge management : JIKM 14 Psychology & marketing 14 Technological forecasting & social change : an international journal 13 Journal of electronic commerce research : JECR 12 International journal of advertising : the review of marketing communications 11 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 11 The power of one : gaining business value from personalization technologies 11 Journal of internet commerce 10 MIS quarterly 10 Decision support systems : DSS ; the international journal 9 Discussion papers / CEPR 9 Electronic markets : EM ; the international journal of electronic commerce and business media 9 Electronic markets : the international journal on networked business 9 International journal of production research 9 Journal of marketing communications 9 SpringerLink / Bücher 9 Cogent business & management 8 INFORMS journal on computing : JOC 8 Information systems and e-business management : ISeB 8 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 8 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 European journal of operational research : EJOR 7 Faculty & research / Insead : working paper series 7
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Source
All
ECONIS (ZBW) 1,660 Other ZBW resources 53 RePEc 41 EconStor 26 BASE 7 USB Cologne (EcoSocSci) 7
Showing 1 - 10 of 1,794
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Social dynamics of luxury customization : the unique impact of name personalization
O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - 2025
Persistent link: https://www.econbiz.de/10015373135
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014515014
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Personalization and privacy choice
Rhodes, Andrew; Zhou, Jidong - 2024
Persistent link: https://www.econbiz.de/10014539001
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Recipe for perceived personalization in hotels
Lei, Soey Sut Ieng; Wang, Dan; Fong, Lawrence Hoc Nang; … - In: Tourism management : research, policies, practice 100 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014457528
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Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob; Kühnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
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Personalisation (in)effectiveness in email marketing
Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10
This research explores the effects of personalization in email marketing. Although personalization is expected to … experimental studies were designed to test the effectiveness of personalization. Results show positive effects of personalized … identifying possible causes of the contrasting effects of personalization on consumer behaviour by investigating them alongside …
Persistent link: https://www.econbiz.de/10014465192
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Recommending for a multi-sided marketplace : a multi-objective hierarchical approach
Wang, Yuyan; Tao, Long; Zhang, Xian Xing - In: Marketing science 44 (2025) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10015197173
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Efficiency versus fairness in link recommendation algorithms
Grabisch, Michel; Mandel, Antoine; Rusinowska, Agnieszka - 2025
Persistent link: https://www.econbiz.de/10015210771
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The impact of different recommendation algorithms on consumer search behavior and merchants competition
Zhang, Weiyi; Wang, Yong - In: International review of economics & finance : IREF 98 (2025), pp. 1-21
Persistent link: https://www.econbiz.de/10015331921
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Personalized content, engagement, and monetization in a mobile puzzle game
Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015181873
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