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  • Search: subject:"persuasion"
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Year of publication
Subject
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Consumer behaviour 385 Konsumentenverhalten 384 Persuasion 322 persuasion 299 Beeinflussung 251 Spieltheorie 248 Game theory 247 Werbewirkung 225 Advertising effects 221 Asymmetric information 208 Asymmetrische Information 208 Bayesian persuasion 199 Communication 195 Kommunikation 193 Advertising 176 Werbung 173 Economics of information 150 Informationsökonomik 150 Theorie 146 Theory 145 Bayes-Statistik 144 Bayesian inference 144 Signalling 109 Online-Marketing 99 Experiment 97 Internet marketing 96 Social Web 79 Social web 79 Manipulation 76 persuasion knowledge 70 Persuasion knowledge 55 information design 52 Corporate disclosure 51 Unternehmenspublizität 51 Deutschland 47 Marketing management 47 Marketingmanagement 47 Brand management 44 Markenführung 44 Emotion 43
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Online availability
All
Undetermined 700 Free 453 CC license 20
Type of publication
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Article 884 Book / Working Paper 633 Other 1
Type of publication (narrower categories)
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Article in journal 701 Aufsatz in Zeitschrift 701 Working Paper 261 Arbeitspapier 194 Graue Literatur 193 Non-commercial literature 193 Hochschulschrift 58 Thesis 42 research-article 31 Article 29 Dissertation u.a. Prüfungsschriften 19 Aufsatz im Buch 6 Book section 6 Conference paper 6 Konferenzbeitrag 6 Konferenzschrift 6 Aufsatzsammlung 5 Bibliografie enthalten 5 Bibliographie 5 Bibliography included 5 Collection of articles of several authors 4 Sammelwerk 4 review 4 conceptual-paper 3 Forschungsbericht 2 Guidebook 2 Ratgeber 2 Amtsdruckschrift 1 Biografie 1 Biographie 1 Biography 1 Case study 1 Collection of articles written by one author 1 Conference Paper 1 Fallstudie 1 Government document 1 Lehrbuch 1 Sammlung 1 Systematic review 1 Textbook 1
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Language
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English 1,169 Undetermined 197 German 146 French 6 Italian 2 Slovenian 1
Author
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Kolotilin, Anton 18 Koessler, Frédéric 16 Galasso, Vincenzo 13 Nannicini, Tommaso 13 Tomala, Tristan 13 Alonso, Ricardo 10 Boerman, Sophie C. 10 Zapechelnyuk, Andriy 10 Cotton, Christopher 9 Câmara, Odilon 9 Gregor, Martin 9 Eliaz, Kfir 8 Jun, Sung Jae 8 Laclau, Marie 8 Lee, Sokbae 8 Leitner, Yaron 8 Spiegler, Ran 8 Li, Ming 7 Naderer, Brigitte 7 Schipper, Burkhard 7 Arieli, Itai 6 Babichenko, Yakov 6 Bergemann, Dirk 6 Dens, Nathalie 6 Fluet, Claude 6 Hedlund, Jonas 6 Heumann, Tibor 6 Löschel, Andreas 6 Matthes, Jörg 6 Neeman, Zvika 6 Reijmersdal, Eva A. van 6 Rodemeier, Matthias 6 Skreta, Basilikē 6 Smolin, Alex 6 Anderson, Simon P. 5 Boleslavsky, Raphael 5 Chebat, Jean-Charles 5 Dworczak, Piotr 5 Eisend, Martin 5 Garz, Marcel 5
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Institution
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HAL 10 Université Paris-Dauphine (Paris IX) 10 C.E.P.R. Discussion Papers 8 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 6 Department of Economics, School of Business 4 London School of Economics (LSE) 4 Springer Fachmedien Wiesbaden 4 Department of Business Economics and Public Policy, Kelley School of Business 3 Institut ekonomických studií, Univerzita Karlova v Praze 3 CESifo 2 Droemer Verlag 2 EconWPA 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 European School of Management and Technology (ESMT) 2 Institute for the Study of Labor (IZA) 2 Institutet för Näringslivsforskning (IFN) 2 School of Economics, UNSW Business School 2 World Scientific Publishing Co. Pte. Ltd. 2 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Bureau d'Économie Théorique et Appliquée (BETA), Université de Strasbourg 1 Carleton University, Department of Economics 1 Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO) 1 Centre d'Etude des Pratiques Sociales <Grenoble> 1 Centre de Recherche en Économie et Statistique (CREST), Groupe des Écoles Nationales d'Économie et Statistique (GENES) 1 Christian-Albrechts-Universität zu Kiel / Geographisches Institut 1 Cowles Foundation for Research in Economics, Yale University 1 Department of Economics, Brown University 1 Department of Economics, Indiana University-Purdue University (IUPUI) 1 Department of Economics, Management School 1 Department of Economics, Sciences économiques 1 Department of Economics, University College London and Tel Aviv University 1 Department of Economics, University of Minnesota 1 Deutsche Bundesbank 1 Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia 1 Dipartimento di Scienze per l'Economia e l'Impresa, Università degli Studi di Firenze 1 ESSEC Business School 1 Economics Department, University of California-Davis 1 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 1 Fakulteta za Management, Univerza na Primorskem 1
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Published in...
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Games and economic behavior 39 Journal of business research : JBR 35 International journal of advertising : the review of marketing communications 33 Discussion papers / CEPR 31 Journal of economic theory 27 Negotiation Excellence:Successful Deal Making 24 Theoretical Economics 21 Journal of marketing communications 18 Theoretical economics : TE ; an open access journal in economic theory 18 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 17 Economics letters 16 International journal of advertising : the quarterly review of marketing communications 16 SpringerLink / Bücher 16 Working paper 13 Economic theory 11 Working Paper 11 CESifo working papers 10 Economics Papers from University Paris Dauphine 10 IZA Discussion Papers 10 Psychology & marketing 10 European Journal of Marketing 9 European journal of marketing : EJM 9 Journal of consumer research : JCR ; an interdisciplinary bimonthly 9 Journal of the Academy of Marketing Science 9 Marketing letters : a journal of research in marketing 9 CEPR Discussion Papers 8 Journal of promotion management : JPM 8 Journal of promotion management : innovations in planning and applied research 8 Journal of retailing and consumer services 8 Management science : journal of the Institute for Operations Research and the Management Sciences 8 The accounting review : a publication of the American Accounting Association 8 CESifo Working Paper 7 Discussion paper series / IZA 7 Journal of Business Research 7 Journal of marketing 7 Journal of mathematical economics 7 Cowles Foundation discussion paper 6 Discussion paper 6 International journal of internet marketing and advertising : IJIMA 6 Journal of marketing research : JMR 6
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Source
All
ECONIS (ZBW) 1,033 RePEc 196 USB Cologne (EcoSocSci) 145 EconStor 97 Other ZBW resources 40 BASE 7
Showing 1 - 10 of 1,518
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A comprehensive review on persuading employees in creative industries
Ebrahiminejad, Mehran; Amin, Fereshteh; Sharifi, Seyed Mehdi - 2025
Persistent link: https://www.econbiz.de/10015374235
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Starting rough, dynamic persuasion with partial information
Nuta, Shunya - In: Economics letters 239 (2024), pp. 1-4
Persistent link: https://www.econbiz.de/10015076689
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A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model
Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14
bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of … the model when someone with high topic, agent, and persuasion knowledge is both an ‘agent’ and a ‘target’. Results showed …
Persistent link: https://www.econbiz.de/10014520069
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The persuasion duality
Dworczak, Piotr; Kolotilin, Anton - In: Theoretical Economics 19 (2024) 4, pp. 1701-1755
We present a unified duality approach to Bayesian persuasion. The optimal dual variable, interpreted as a price … problem. Thus, our general approach unifies known results for one-dimensional moment persuasion, while yielding new results …, derive structural properties of solutions, and characterize the optimal persuasion scheme when the state is two …
Persistent link: https://www.econbiz.de/10015419672
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The persuasion duality
Dworczak, Piotr; Kolotilin, Anton - In: Theoretical economics : TE ; an open access journal in … 19 (2024) 4, pp. 1701-1755
We present a unified duality approach to Bayesian persuasion. The optimal dual variable, interpreted as a price … problem. Thus, our general approach unifies known results for one-dimensional moment persuasion, while yielding new results …, derive structural properties of solutions, and characterize the optimal persuasion scheme when the state is two …
Persistent link: https://www.econbiz.de/10015135409
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de/10015194217
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Persuading while learning
Arieli, Itai; Babichenko, Yakov; Shaiderman, Dima; Shi, … - 2025
Persistent link: https://www.econbiz.de/10015179471
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Narratives as a persuasion tool in performance appraisals
Soldà, Alice; Villeval, Marie-Claire - 2025
Persistent link: https://www.econbiz.de/10015331146
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Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10015327211
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