Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022
The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial … spatial identity in an applied context such as place branding. This is done using the example of the Regiobranding research …. Against this background, specific actions are recommended for using landscape identity in place branding processes. …