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brand awareness
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Consumer Response to
Point
of
Purchase
Advertising
for Local Brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of Agricultural and Applied Economics
45
(
2013
)
02
This study evaluates the effectiveness of a
point
of
purchase
advertising
program conducted for two local horticultural …
Persistent link: https://www.econbiz.de/10010914327
Saved in:
2
Consumer response to
point
of
purchase
advertising
for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
Saved in:
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