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~isPartOf:"The journal of brand management : an international journal"
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Brand image
4
Brand management
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Markenführung
4
Markenimage
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Brand
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Markenartikel
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Brand popularity
2
Consumer behaviour
2
Konsumentenverhalten
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Addictive buying
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Beziehungsmarketing
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Brand Mianzi
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Brand authenticity
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Brand self-expressiveness
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China
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Chinese culture
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Emotion
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Emotional attachment
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Internet marketing
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Messung
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brand leadership
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brand management
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brand popularity
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innovativeness
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popularity
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Arslanagić-Kalajdžić, Maja
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Babić-Hodović, Vesna
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Chang, Yonghwan
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Chatzopoulou, Elena
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D'Antone, Simona
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Filieri, Raffaele
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Ko, Yong Jae
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Lin, Zhibin
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The journal of brand management : an international journal
Working Paper Series in Economics
10
Journal of business research : JBR
8
Working Papers / Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
8
CESifo Working Paper
6
Journal of retailing and consumer services
6
International journal of hospitality management
5
Public Choice
5
CESifo Working Paper Series
4
Economics and politics revisited : executive approval and the new calculus of support
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
4
Tourism management : research, policies, practice
4
CESifo working papers
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
European journal of political economy
3
Ilmenau Economics Discussion Papers
3
Physica A: Statistical Mechanics and its Applications
3
Public choice
3
WSI-Diskussionspapier
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WZB Discussion Paper
3
Applied economics letters
2
Discussion Papers, Research Unit: Market Processes and Governance
2
Educational Studies
2
European Journal of Political Economy
2
European journal of marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of information technology and management : IJITM
2
International journal of sport finance
2
Journal of Happiness Studies
2
Journal of media business studies
2
Journal of retailing
2
KIT Working Paper Series in Economics
2
Memorandum
2
Memorandum / Økonomisk institutt, Universitetet i Oslo
2
NIPE Working Papers
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
WSI Discussion Papers
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ECONIS (ZBW)
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We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand
popularity
in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
Popularity
of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
Saved in:
4
The brand leadership : scale development and validation
Chang, Yonghwan
;
Ko, Yong Jae
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10010234569
Saved in:
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