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~subject:"Brand management"
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Search: subject:"popularity"
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Brand management
popularity
56
Popularity
40
Consumer behaviour
39
Konsumentenverhalten
39
Social Web
37
Social web
37
Internet marketing
29
Online-Marketing
28
Theorie
17
Viral marketing
16
Virales Marketing
16
Theory
15
Wahlverhalten
15
Reputation
14
Voting behaviour
14
E-commerce
13
Electronic Commerce
13
Markenführung
13
Germany
12
popularity function
12
Online retailing
11
Online-Handel
11
Brand image
10
Markenimage
10
Social relations
10
Welt
10
coalitions
10
indices of popularity and universality
10
mathematical theory of democracy
10
social media
10
theory of voting
10
Social network
9
Soziale Beziehungen
9
Soziales Netzwerk
9
World
9
unemployment
9
Advertising effects
8
Elections
8
Werbewirkung
8
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11
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1
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Article
13
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13
Aufsatz in Zeitschrift
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English
13
Author
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Yu, Chung-En
2
Ahn, Sun Joo
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
Assimakopoulos, Costas
1
Babić-Hodović, Vesna
1
Bucic, Tania
1
Chang, Yonghwan
1
Chatzopoulou, Elena
1
D'Antone, Simona
1
Filieri, Raffaele
1
Griffith, Denni Arli
1
Ko, Eunju
1
Ko, Yong Jae
1
Leenders, Mark A. A. M.
1
Lin, Zhibin
1
Liu, Raymond
1
Lopez, Carmen
1
Mattila, Pekka
1
Mujkić, Alisa
1
Ngo, Liem Viet
1
Oanh Dinh Yen Nguyen
1
Oppewal, Harmen
1
Paltsoglou, Symeon
1
Phua, Joe
1
Sharda, Ramesh
1
Sun, Runsheng
1
Trittenbach, Makayla
1
Van Esch, Patrick
1
Wen, Jun
1
Whang, Haesung
1
Xie, Selina Yuqing
1
Zadeh, Amir Hassan
1
Zhang, Jurui
1
Zhang, Ting
1
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The journal of brand management : an international journal
4
Tourism management : research, policies, practice
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
3
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
4
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
5
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
6
A cultural approach to brand equity : the role of brand mianzi and brand
popularity
in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
7
Building a local identity through sellout crowds : the impact of brand
popularity
, brand similarity, and brand diversity of music festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
8
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
9
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
10
Popularity
of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
Saved in:
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