Grebitus, Carola; Menapace, Luisa; Bruhn, Maike - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2008
approval) in consumers’ pork purchase decision. Therefore, we accomplished a consumer survey (n=767) at different German … retailers. The results show that consumers’ pork purchase at small supermarkets, use of household leaflets to make purchase … decisions and modest income level determines the use of seals of approval. Consumers who buy pork at small supermarkets and …