Awaad, Sarah Ahmed; Kortam, Wael; Ayad, Nihal - In: Cogent business & management 11 (2024) 1, pp. 1-15
This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality …, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model …-class customers in Egypt. A new level of price sensitivity known as 'quality positioning value' was found through the use of factor …