This study moves beyond the institutional approach to social marketing, interpreting social marketing as an integrated model and practice, with the objective of providing more complex solutions to social problems and promoting the achievement of social objectives. The research program, which has...

The subject concerning the protection of the consumers’ rights and interests is of high concern nowadays, because the market economy, by its mechanisms and by the principles it promotes is permanently associated with the notion of correctness. Considering the consumer’s needs, the notion of...

The subject concerning the protection of the consumers’ rights and interests is of high concern nowadays, because the market economy, by its mechanisms and by the principles it promotes is permanently associated with the notion of correctness. Considering the consumer’s needs, the notion of...