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  • Search: subject:"product differentiator"
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Brand 1 Brand image 1 Brand loyalty 1 Brand management 1 Consumer behaviour 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Markentreue 1 Market research 1 Marktforschung 1 brand loyalty 1 branding 1 consumer purchase intention 1 product differentiator 1 quantitative study 1 sensory marketing 1 structural equation modelling 1
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English 1
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Kothari, Sunaina 1 Sharma, Meenakshi 1
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International journal of business and globalisation : IJBG 1
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Did you mean: subject:"product differentiation" (7,396 results)
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Impact of sensory marketing on brand loyalty and consumers purchase intention : a quantitative study in the QSR industry
Kothari, Sunaina; Sharma, Meenakshi - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 497-514
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