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Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
D'Angelo, Jennifer K.
;
Diehl, Kristin
;
Cavanaugh, Lisa A.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 750-773
Persistent link: https://www.econbiz.de/10012120643
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