Search Results - subject:"prompt engineering"

Huang, Ming-Hui; Rust, Roland T. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10015425325

How organizations can innovate with generative AI

Holmström, Jonny; Carroll, Noel - In: Business horizons 68 (2025) 5, pp. 559-573

Artificial intelligence (AI) is driving significant impact on businesses across many sectors. Specifically, generative AI (GenAI) is fueling new capabilities that have triggered a wave of innovation. For example, there has been massive hype surrounding the launch of ChatGPT, with growing...

Persistent link: https://www.econbiz.de/10015446766

The ordinary meaning bot : simulating human surveys with LLMs

Kruse, Johannes - 2025

This Comment shows how large language models (LLMs) can help courts discern the "ordinary meaning" of statutory terms. Instead of relying on expert-heavy corpus-linguistic techniques (Gries 2025), the author simulates a human survey with GPT-4o. Demographically realistic AI agents replicate the...

Persistent link: https://www.econbiz.de/10015467436

Objektorientierte Softwareentwicklung mit Generativer KI – Experimentelle Case Study zu Prompting Strategien mit GPT-4

Paech, Andreas - In: HMD Praxis der Wirtschaftsinformatik 62 (2025) 5, pp. 1231-1245

role of prompt engineering in guiding the model to achieve specific software development objectives. In the experimental …

Persistent link: https://www.econbiz.de/10015506607

Elevating entrepreneurship with generative artificial intelligence

Li, Yaojie; Ring, John Kirk; Jin, Dan; Bajaba, Saleh - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-12

entrepreneurial spectrum. By leveraging large language models and prompt engineering patterns, we examined how GenAI could generate … appropriate domain knowledge and prompt engineering techniques. However, GenAI's task complexity limits its use in late …

Persistent link: https://www.econbiz.de/10015533491

Prompt Engineering in the Enterprise - An Introduction : Competitive Advantages through Generative AI and Large Language Models

Koch, Daniel; Kohne, Andreas; Brechbühler, Nils - 2025

This book provides a step-by-step introduction to the art of prompt engineering – the most essential skill for the …Fundamentals: Large Language Models and Generative Pre-trained Transformers, Tokens and Context Windows -- Prompt … Engineering: Concept, Evaluation, Formulation, Formats -- Frameworks for Prompts: including Prompt Chaining, Role Prompting, R …

Persistent link: https://www.econbiz.de/10015446462