Search Results - subject:"prototypes"

How to signal product variety on pack : an investigation of color and image cues

Ward, Ella; Romaniuk, Jenni; Trinh, Giang; Dawes, John; … - In: International journal of market research 66 (2024) 1, pp. 46-72

Persistent link: https://www.econbiz.de/10014584428

Demystifying Digital Transformation : Non-Technical Toolsets for Business Professionals Thriving in the Digital Age

Sehgal, Attul - 2024

Chapter 1: Introduction to Digital Transformation -- Chapter 2: Unleashing the Power of Data -- Chapter 3: Improving Productivity with New Digital Toolsets -- Chapter 4: Delivering Digital Transformation through Business Outcomes -- Chapter 5: Exploring Data Mining and Algorithms -- Chapter 6:...

Persistent link: https://www.econbiz.de/10014444016

Expectations of leaders' mental health

Cloutier, Anika E.; Barling, Julian - In: Journal of leadership & organizational studies : JLOS 30 (2023) 3, pp. 276-296

Persistent link: https://www.econbiz.de/10014312398

Resilient entrepreneurs? : revisiting the relationship between the Big Five and self-employment

Runst, Petrik; Thomä, Jörg - In: Small business economics : an international journal 61 (2023) 1, pp. 417-443

Persistent link: https://www.econbiz.de/10014381683

An extended RFM model for customer behaviour and demographic analysis in retail industry

Thanh Ho; Nguyen, Suong; Nguyen, Huong; Nguyen, Ngoc; … - In: Business systems research : a system view accross … 14 (2023) 1, pp. 26-53

Background: Customer segmentation has become one of the most innovative ways which help businesses adopt appropriate marketing campaigns and reach targeted customers. The RFM model and machine learning combination have been widely applied in various areas. Motivations: With the rapid increase of...

Persistent link: https://www.econbiz.de/10014420503

An extended RFM model for customer behaviour and demographic analysis in retail industry

Nguyen, Suong; Nguyen, Huong; Nguyen, Ngoc; Man, Dac-Sang; … - In: Business Systems Research (BSR) 14 (2023) 1, pp. 26-53

Persistent link: https://www.econbiz.de/10015408754

Could you show me the path(s) to slow fashion consumption? : an application of the prototype willingness model

Gogh, Roseline van; Bats, Yani; Walrave, Michel; Poels, … - In: Journal of fashion marketing and management 29 (2025) 2, pp. 286-303

Persistent link: https://www.econbiz.de/10015323706

The bare supervening necessities of theory development in sport management

Mason, Daniel - In: Journal of sport management : the official journal of … 39 (2025) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10015330120

With whom to be distinctive? : examining the impact of innovation narrative distinctiveness from the category prototype vs. category exemplar on firm performance

Wu, Xiaojie; Chen, Xiaomei; Wang, Xiuqiong - In: Technovation : an international journal of technical … 143 (2025), pp. 1-21

Persistent link: https://www.econbiz.de/10015445134

Exploring central bank independence : inferences from country clusters

Koçak, Deniz; Eryilmaz, Unal - In: Journal of economic policy reform 28 (2025) 3, pp. 328-343

Persistent link: https://www.econbiz.de/10015580499