Polyportis, Athanasios; Wang, Yijing; De Keyzer, Freya; … - In: Cleaner and responsible consumption 19 (2025), pp. 1-9
. We address this gap by embedding two Personal Cultural Orientations, Tradition and Prudence, in a norm internalization …, Hungary). Both Tradition and Prudence exerted significant positive indirect effects on attitudes toward sustainable food … countries; Tradition exhibited indirect only mediation in all countries, whereas the Prudence effect was indirect in three …